Why Do Investors Use Price to Book Value?

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In this segment from The Motley Fool's everything-financials show, Where the Money Is, banking analysts David Hanson and Matt Koppenheffer take a question from their mailbag about using metrics like price to book value, as opposed to the traditional P/E ratio, when valuing financial companies.

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The article Why Do Investors Use Price to Book Value? originally appeared on Fool.com.

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