Marvel's Ridiculous Movie Strategy, and Why It's Working

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Marvel and Walt Disney are going to continue to have success wooing top creators for its movies and TV shows, Fool contributor Tim Beyers says in the following video.

In a recent interview with Screenrant, Thor: The Dark World director Alan Taylor said of the Marvel process that "they are literally making it up as they go," leaving major elements up to discussion with each creative team. As such, directors are given the freedom to vary from an otherwise loose blueprint for phases 2 and 3 of the Marvel Cinematic Universe. That's a formula that should allow Marvel Studios chief Kevin Feige to attract top talent to future projects, Tim says.

Will it also pay off in audience reception to Thor: The Dark World? Tim answers this question and more in the video. Please watch now and then leave a comment to let us know where you stand.

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The article Marvel's Ridiculous Movie Strategy, and Why It's Working originally appeared on

Fool contributor Tim Beyers is a member of the  Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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