Blue Calypso's DashTAGG to Be Official Mobile Gamification Platform at ad:tech New York 2013

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Blue Calypso's DashTAGG to Be Official Mobile Gamification Platform at ad:tech New York 2013

  • Launching DashTAGG at the world's largest, most diverse digital marketing event that hosts 9000+ attendees from agencies, brands and publishers
  • Attendees will win ad:tech prizes announced at the keynote speech
  • Exhibiting DashTAGG at Booth 1205, November 6-7

DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc., (OTCBB:BCYP), developer of digital innovation intellectual property, products and services, launched DashTAGG™, which has been selected as the official mobile gamification platform for ad:tech New York 2013, the largest digital marketing event of the year. Blue Calypso will exhibit DashTAGG at booth 1205 at ad:tech, held November 6-7 at the Javits Center.

"Gamification has become an increasingly important avenue for brands to engage advocates," said Nicole Buraglio, Marketing Director of ad:tech. "At ad:tech New York 2013, we will run our own game: the ad:tech NY Challenge using DashTAGG. We plan to create buzz by inviting attendees to interact with each other and engage more deeply with the features, events and exhibitors. DashTAGG combines both physical and digital participation ensuring the maximum engagement of attendees, and we believe it will provide a richer experience for everyone."

DashTAGG, a unique social, mobile game of "tag" is geared to increase in-store foot traffic and grow visitor-to-buyer conversion rates.

"We are launching DashTAGG at ad:tech New York to gain access to 9,000+ marketing and technology professionals from agencies, brands and publishers," said Bill Ogle, CEO of Blue Calypso. "DashTAGG uses our proprietary technology and expands our product portfolio of social media amplification solutions. We are honored DashTAGG was chosen as the official mobile gamification platform for ad:tech New York 2013."

About DashTAGG™

DashTAGG is a social mobile game of "tag" where players take pictures of each other to earn points and win prizes and awards. Games are sponsored by retailers or events which provide physical locations to activate "TAGGs" by scanning specific QR codes. Game sponsors may offer cool prizes, merchandise, trophies and access to exclusive events like parties, shows and concerts. For more please visit

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For information please visit

About Blue Calypso, Inc.

Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics - all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SOCIALECHO™, EMGAGE™ and DashTAGG™. For more about the company please visit

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

Investor Relations
Cathy Mattison and Kirsten Chapman, 415-433-3777

KEYWORDS:   United States  North America  New York  Texas


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