Is the iPad Already More Important Than the iPhone?

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Bloomberg Businessweek recently put together a study on Apple , with the hopes of finding correlations between various metrics and Apple's share price.

The results suggest that iPad revenues are a better "predictor" for Apple's share price, with a 68% correlation. That's higher than the 62% correlation with iPhone revenue, as well as the 40% correlation with Mac revenue. Turning to unit sales, the figures imply that iPhone unit sales remain quite important by boasting a 77% correlation. On the other hand, iPad units have a 68% correlation.

Unfortunately, this information provides long-term investors with no value, since it's a classic case of data mining and searching for correlations that lack causality. Just because you can theoretically connect random dots doesn't mean there's a meaningful relationship. That's especially true for Apple, considering that it tends to be a sentiment stock driven by emotion, and shares are prone to extremely volatility at times.

Eventually, Apple will probably hit an inflection point when the iPad business truly does become more important than the iPhone, but that day is still years away.

In this segment of Tech Teardown, Erin Kennedy discusses the "study" with Evan Niu, CFA.

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The article Is the iPad Already More Important Than the iPhone? originally appeared on

Erin Kennedy and Evan Niu, CFA, both own shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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