Major Client Wins, Global Expansion and High Honors Mark First Anniversary of BPN

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Major Client Wins, Global Expansion and High Honors Mark First Anniversary of BPN

IPG Mediabrands Third Agency Network celebrates a year of "Radical CommonSense" with stellar results

NEW YORK--(BUSINESS WIRE)-- Today, BPN celebrates its first anniversary with over $1 billion in billings and a global footprint of over 400 "Radical Thinkers" in 36 offices in 22 countries. Launched in fall 2012, BPN is IPG Mediabrands third, full-service media agency designed for the constant evolution of new technologies and the consumer. The agency delivers results to its client through radical ideas, delivered with common sense.

BPN's "Radical CommonSense" thinking offers its clients an integrated programming strategy made up of all marketing disciplines, especially in the digital, social and shopper marketing areas. In 2013, the agency won 31 new accounts including: E-bay, Café de Colombia (social) and H&M.

This past April, the agency won the media planning and buying duties for Hillshire Brands in North America. BPN's other key clients include: Six Flags (The Americas), Applebee's, Subaru (North America), Aje Group (Latin America and Asia AOR); Mattel, E-bay (Latin America AOR) and H&M (Australia AOR).

The agency's client work has been recognized by the industry's leading organizations including the Effies, Dubai Lynx, The Internationalist, Festival of Media Global and LATAM and Cannes Lions. To date, 7 campaigns have won over 25 awards. BPN's work for The University of Engineering and Technology's (UTEC) Potable Water Generator was one of the most celebrated campaigns of 2013, winning 2 Gold Media Lions, Public Service Award at the Festival of Media Global and LATAM and a number of other accolades.

About BPN

BPN is a full-service planning and media buying agency that is part of the IPG Mediabrands global network. We believe in Radical CommonSense, and our mission is to build audience engagement across all touchpoints by pro-actively managing the client's media investment and constantly adjusting to market conditions. BPN currently has offices in 22 countries, partners with more than 200 clients worldwide and manages over $1 billion in annual billings. For more information please visit or follow us @bpnworldwide

About IPG Mediabrands

We were founded by Interpublic Group  (NYS: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $36 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, Orion Holdings, and ID Media. Its roster of specialty service agencies including MAGNA GLOBALMediabrands Audience Platform, Mediabrands Publishing, IPG Media LabEnsemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

Daniel Friedman, 212-883-4780

KEYWORDS:   United States  North America  New York


The article Major Client Wins, Global Expansion and High Honors Mark First Anniversary of BPN originally appeared on

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