Charm Brings Mobile Daters Face-to-Face with Video

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Charm Brings Mobile Daters Face-to-Face with Video

New app solves profile photo problem endemic to today's dating sites

NEW HOPE, Pa.--(BUSINESS WIRE)-- MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, has launched a new stand-alone dating application called Charm. This application is separate from MeetMe's core MeetMe application and is specifically optimized for dating.


Charm lets users capture short videos that show off their personality and easily view others' videos by swiping through a queue of users near them. Charm users are able to specify their geographic location along with the age range and gender they prefer to date. Only users whose criteria match up bi-directionally will be shown one another's videos, increasing the likelihood of making a match.

"A major benefit of the video approach to dating is that it doesn't reduce people to just a profile photo. Apps like Tinder make it very easy to dismiss or express interest based on a profile photo, but we don't believe you can make a first impression with just a photo—which may turn out to be five to ten years old. A video shows personality and a realistic sense of what a person actually looks like now," said Catherine Cook, co-founder and vice president of brand strategy of MeetMe.

"Charm allows users to browse six to ten second clips of their potential matches to get a better idea of whether they want to connect with someone. In doing so, we took the simple mechanism that makes Tinder so successful and added a whole new dimension," said Geoff Cook, CEO of MeetMe. "Similar to Vine, our videos are looping and they enable great creativity, as users can start and stop the record function easily and switch back and forth between the rear and front-facing cameras."

Adding to the utility of the dating platform, members can only message each other once they both select "yes" in response to each other's videos, greatly increasing the likelihood that their dating prospects will reply to their messages, compared to traditional dating apps.

"Charm lowers the pressure when it comes to meeting people because of its emphasis on mutual attraction and meaningful first impressions. Someone you like won't know that you are interested in them until they like you back, limiting rejection and making users feel more at ease to start a conversation," continued Catherine Cook.

Charm is available for download in the iTunes Store, and will be available on Google Play soon.

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release, including those relating to expected performance of the new application, including its ability to solve the profile photo problem, lower pressure when it comes to meeting new people, limit rejection and make users feel more at ease are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "project," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that the launch of new products and features will not result in additional revenue, the risk that users will not accept our mobile applications, the risk that not enough people will use the application to create a large pool of other users, thereby diminishing the experience for the application's users, the risk that our new application will not function easily or otherwise as anticipated, the risk that unanticipated events affect the functionality of our application with popular mobile operating systems, any changes in such operating systems that degrade our mobile application's functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission ("SEC"), including the Form 10-K for the year ended December 31, 2012 and the Current Reports on Form 8-K filed with the SEC on May 1, 2013 and September 30, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.



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