Hershey Revives 120-Year-Old Idea for New Candy Brand

Before you go, we thought you'd like these...
Before you go close icon

When Hershey, Pa.-based The Hershey Company decided to start up its first entirely new candy brand in 30 years, it reached way back for its idea.

Hershey's newest candy: Lancaster caramel soft cremes. Source: The Hershey Company.

On Thursday, Hershey announced the introduction of the Lancaster brand of soft caramel candies, harking back to the company's foundation, when Milton Hershey established The Lancaster Caramel Co. in the Pennsylvania town of the same name in 1886. The company says its new candy, which should debut in America in January, offers a "long-lasting and unique taste experience that is distinct from the typical caramels that dominate the category."

Hershey noted in its press release that it has already introduced the new candy in China. Hershey said this was the first time in its 120-year history that the company has launched a new brand outside the U.S. first. This is the first time in three decades the company has launched a new brand that is not a brand extension or acquisition.

The "soft, rich and creamy" Lancaster candy will initially be offered in three flavors in the U.S. -- caramel, vanilla and caramel, and vanilla and raspberry. The company plans to sell it at all the usual drug, grocery, and convenience store outlets, and to offer the candy in either 4 oz. bags retailing for $2.49, or 8 oz. bags for $3.99.

"China and the U.S. are major focus markets for the company," Steven Schiller, senior vice president of sweets and refreshment, told The Associated Press. China is the second-largest sweets market behind the U.S., he added.

Caramel is also a fast-growing category globally, Schiller said, growing faster than chocolate and other non-chocolate candies.

-- Material from The Associated Press was used in this report.


The article Hershey Revives 120-Year-Old Idea for New Candy Brand originally appeared on Fool.com.

Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading