Not Sure If You've Noticed, but We're Really into Fries Lately; BURGER KING® is Now FRIES KINGSM
Not Sure If You've Noticed, but We're Really into Fries Lately; BURGER KING® is Now FRIES KING SM
MIAMI--(BUSINESS WIRE)-- Burger King Worldwide, Inc. (NYS: BKW) announced that it will be changing its name to FRIES KINGSM for a limited time only in celebration of the new great tasting crinkle-cut SATISFRIES™, French fries that have 40% less fat1 and 30% fewer calories2 than the leading French fries. To show the brand's commitment to being the preferred QSR restaurant for French fries, select BURGER KING® restaurants will be operating as FRIES KINGSM restaurants in Los Angeles, Chicago and Miami.
Known for the iconic WHOPPER® sandwich, the restaurants will continue to serve BURGER KING® menu items. Additionally, the BURGER KING® website and social channels have all incorporated the FRIES KINGSM logo to support the experiential activation. Exclusive FRIES KINGSM content will be available on www.facebook.com/BurgerKing.
Burger King has also partnered with iconic co-designers Dana Veraldi and Kevin Tekinel of DeerDana to create a limited edition FRIES KINGSM t-shirt sold exclusively at American Two Shot in New York with proceeds benefiting the BURGER KING McLAMORESM Foundation. The limited edition t-shirt features the FRIES KINGSM logo and adage, "happier than a bird with a French fry."
Follow the FRIES KINGSM conversation at #FriesKing, @BurgerKing, #Satisfried and #WTFF.
140% less fat than McDonald's® French Fries - 11.2 g vs. 6.3 g per 70 g serving.
230% fewer calories than McDonald's® French Fries - 226.8 calories vs. 150.5 calories per 70 g serving.
About Burger King Worldwide
Founded in 1954, BURGER KING® (NYS: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 89 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
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