Tech's Big Brands Keep on Booming
As we saw yet again in global brand consultancy Interbrand's annual ranking of the world's most valuable brands, many of tech's largest names today cast very large shadows.
Big tech featured prominently across the entire list, but received especially impressive placement toward the top. In fact, household names Apple , Google , IBM , and Microsoft comprised four of the top five most valuable brands in the entire world, carrying together a combined brand value of over $300 billion.
Apple and Google both saw their brand values increase over 25% since last year's rankings, climbing into first and second place, respectively, and edging out Coca-Cola after an impressive 13-year run at the top. IBM and Microsoft, on the other hand, saw each of their brand values tick up only modestly, but still carried enough weight to register come in at fourth and fifth place, respectively, this year.
Many of big tech's largest players are already present in consumers' and investors' everyday lives. Fool contributor Andrew Tonner looks at this year's Interbrand rankings in the video below.
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The article Tech's Big Brands Keep on Booming originally appeared on Fool.com.Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, International Business Machines, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.