ServiceSource Announces Platinum Sponsorship of Dreamforce 2013

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ServiceSource Announces Platinum Sponsorship of Dreamforce 2013

30 Rock Star Alec Baldwin to Share Secrets of Transformation in ServiceSource Super Session

SAN FRANCISCO--(BUSINESS WIRE)-- ServiceSource® (NAS: SREV) , the global leader in recurring revenue management, today announced its platinum sponsorship of's Dreamforce 2013 conference (, November 18-21 at the Moscone Center in San Francisco. Famed actor Alec Baldwin will join ServiceSource for a session on the principles of transformation, based on his memorable film and television appearances in works such as 30 Rock, Malice and Glengarry Glen Ross.

"We live in a world where companies must work harder than ever to retain customers while continuously demonstrating value. That means they need to adapt to a constant state of change," said Mike Smerklo, chairman and CEO of ServiceSource. "At Dreamforce, we'll show attendees how to leverage the cloud to unleash massive revenue potential from their existing customers. We also welcome award-winning actor Alec Baldwin to our Dreamforce Super Session, where he'll share secrets of transformation from his long and storied career."

"I'm excited to share the stage with ServiceSource at Dreamforce 2013," said actor Alec Baldwin. "Over the past three decades I've played many different roles, and I've learned what it takes to engage and connect with my audience. I look forward to discussing how businesses can use the same techniques to create customers for life."

ServiceSource provides Renew OnDemand™, the world's leading cloud application for helping technology sales and channel teams maximize recurring revenue from their software, hardware and SaaS renewals. Combined with Salesforce, Renew OnDemand is designed to drive increased revenues through the entire customer lifecycle. Dreamforce attendees can learn more about ServiceSource's recurring revenue sessions, educational breakouts, hands-on demonstrations and more at

"Businesses around the world are turning to social and mobile cloud technologies to create deeper connections with their customers," said Lynn Vojvodich, chief marketing officer, "Dreamforce attendees will experience firsthand how working with and partners such as ServiceSource can accelerate their transformation into customer companies."

At Dreamforce, ServiceSource will demonstrate Renew OnDemand, in addition to sharing best practices around how Renew OnDemand and the cloud can drive recurring revenue and increase customer retention. Dreamforce attendees are invited to attend short tutorials and product demos in the ServiceSource booth (#1423N) and at the following educational sessions:

  • Breaking Baldwin: The Art and Business of Transformation - Dreamforce Super Session with actor Alec Baldwin and Mike Smerklo, CEO of ServiceSource on Wednesday, November 20, at 3:30-4:30 PM.
  • Recurring Revenue: The Gift that Keeps on Giving - customer success session with a leading Global 200 technology company.
  • Where Art and Science Collide: From New Sales to Renew Sales -leading customers discuss how they drive recurring revenue.
  • Don't be a One-Hit Wonder: Five Steps to Lower Churn - best practices to keep and grow your customer base on Tuesday, November 19, at 3 PM.

Dreamforce 2013 is the world's largest vendor technology conference, and expects to welcome more than 120,000 registered attendees to experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,000 sessions and 300 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

About ServiceSource

ServiceSource International, Inc. (NAS: SREV) is the global leader in recurring revenue management. Renew OnDemand™, the only cloud application built specifically to grow recurring revenue, automates a highly valuable but typically manual business process. By leveraging big data to give companies a complete view of their customers, Renew OnDemand and our proven services drive higher subscription, maintenance, and support revenue, improved customer retention, and increased business predictability.

With over a decade of experience focused exclusively on growing recurring revenue, ServiceSource's products and services are based on proven best practices and global benchmarks. Headquartered in San Francisco, ServiceSource® manages over $9 billion in recurring revenue for the world's largest and most respected technology companies. ServiceSource renews a customer contract every 47 seconds through engagements in more than 150 countries and 40 languages. For more information, please go to

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the benefits of ServiceSource offerings, our managed services and our Renew OnDemand cloud platform and application. These forward-looking statements are based on our current assumptions and beliefs, and involve risks and uncertainties that could cause our results to differ materially from those expressed or implied in our forward-looking statements. Thoserisks and uncertainties include, without limitation, fluctuations in our quarterly results of operations; the risk of material defects or errors in the our software offerings or their failure to meet customer expectations; migrating customers to Renew OnDemand and the ability to integrate Renew OnDemand with other third-party applications used by our customers; errors in estimates as to the renewal rate improvements and/or service revenue we can generate for our customers; our ability to grow the market for service revenue management; our ability to protect our intellectual property rights; the risk of claims that our offerings infringe the intellectual property rights of others; changes in market conditions that impact our ability to sell the Renew OnDemand solution and/or generate service revenue on our customers' behalf; the possibility that our estimates of service revenue opportunity under management and other metrics may prove inaccurate; demand for our offering that falls short of expectations; our ability to keep customer data and other confidential information secure; our ability to adapt our solution to changes in the market or new competition; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our periodic reports and registration statements filed with the Securities and Exchange Commission, which can be obtained online at the Commission's website at All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements.

Connect with ServiceSource:


ServiceSource, Renew OnDemand and any ServiceSource product or service names or logos above are trademarks of ServiceSource International, Inc. All other trademarks used herein belong to their respective owners.

Randy Brasche, 415-901-7719
Lewis PR
Dan Walsh, 415-432-2400

KEYWORDS:   United States  North America  California


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