Core Brands, A Nortek Company, Extends Korus™ Audio Platform Into Custom Integrator Channel

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Core Brands, A Nortek Company, Extends Korus™ Audio Platform Into Custom Integrator Channel

Leveraging Play-Fi™ Technology, Korus™ Will Deliver Next Gen Wireless Streaming To Tens Of Millions Of New And Previously Installed Architectural Wired Speakers

PETALUMA, Calif. & DENVER--(BUSINESS WIRE)-- Core Brands, LLC, a subsidiary of Nortek, Inc. (NAS: NTK) , a premier provider of smart products for the connected home and office, today announced its next generation whole-home Korus™ audio matrix controller - a robust, modular whole-home system based on DTS Play-Fi™ technology for wirelessly streaming music to architectural speakers simultaneously from multiple sources such as iOS®, Android® and Windows® mobile phones and tablets, as well as Windows computers. Also planned is the Korus wireless audio amplified receiver, a perfect solution for extending wireless streaming to traditional bookshelf or hard-to-reach architectural speakers while perfectly synchronized with speakers connected to the audio matrix controller.

The Korus audio matrix controller and it supporting user app will be demonstrated at CEDIA 2013 booth 1120, and both Korus products will be available in market in Q2 2014.

The new Korus whole-home audio matrix controller is ideally suited for custom installers to add a next generation multi-room, multi-device wireless streaming experience to new installations or currently installed architectural and bookshelf speakers. This innovative next generation audio platform provides installers with the widest possible breath of whole-home audio install configuration options; and provides their customers unprecedented ease of use, compatibility with existing speakers and flexibility of daily use - and therefore lower post-install support. This state of the art platform is flexible and modular in nature, working seamlessly with Core Brands' pioneering audio lines such Speakercraft®, Niles®, Proficient® and Sunfire®, as well as other wired speakers from competitors, and any Play-Fi™ enabled speaker.

"Our new Korus whole home audio system is easily the most advanced, flexible, and compelling whole home solution, and a real game changer for custom audio system installers," said Brett Faulk, executive director of strategic products for Core Brands. "It directly addresses the consumer preference for wireless audio streaming, and we've designed the system to support new and previously installed wired speakers - regardless of brand -- with significantly quicker installation and easier customer zone control and operation. The Korus whole home audio system will be a more profitable product line than other comparable wireless streaming systems."

About Core Brands, LLC

Headquartered in Petaluma, California, Core Brands, LLC is a company within the Technology Solutions Segment of Nortek, Inc. Core Brands combines the product and marketing strengths of twelve iconic audio, power management and control brands into a single business unit that includes ATON®, BlueBOLT®, ELAN®, Emphasys®, Furman®, Korus ®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands. Core Brands has more than 190 years of combined experience in the consumer, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world. For further information, visit

About Nortek, Inc.

Nortek is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. The Company's broad array of offerings includes audio/video and security solutions, digital display mounting solutions, ventilation products such as range hoods and bathroom fans, heating and cooling products, and air management systems. For further information, visit

CEDIA Demo Contact:
Core Brands, LLC
Bill Hensley, 707-364-7805
Media contacts:
Ann Hill Communications
Jody Privette Young, 415-328-4700
Scott Porter, 650-274-9519

KEYWORDS:   United States  North America  California  Colorado


The article Core Brands, A Nortek Company, Extends Korus™ Audio Platform Into Custom Integrator Channel originally appeared on

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