Will Microsoft Go Smaller as Apple Goes Bigger?

Before you go, we thought you'd like these...
Before you go close icon

Earlier this week, software giant Microsoft  unveiled a pair of second-generation Surface devices. The company did not say anything about its rumored Surface Mini, a device that could target the small-sized tablet market. Consumers are beginning to shift preferences toward smaller devices for a wide number of reasons, including price. It seems inevitable that the company will address this market segment with a Surface Mini.

Reports suggest that Microsoft will use Windows RT and ARM-based chips in the Surface Mini, potentially in pursuit of better battery life as well as cost savings. Windows RT has fared poorly in the market thus far, which could threaten the Surface Mini's prospects.

On the other side of the spectrum, Apple  has reportedly tapped Quanta Computer to build even larger versions of its iPad. The device could potentially sport a 12- to 13-inch display. There may not be as much opportunity in that segment in terms of unit volumes, but it should entail higher margins thanks to higher prices if Apple launches the rumored device.


In this episode of Tech Teardown, Erin Kennedy discusses the latest from the rumor mill with Evan Niu, CFA.

The titans of tech
Microsoft's just one of five key players jockeying for position in the trillion-dollar mobile revolution. To find out which of these giants is set to rule the next decade, we've created a free report called "Who Will Win the War Between the 5 Biggest Tech Stocks?" Inside, you'll find out which companies are set to dominate, and we'll give in-the-know investors an edge. To grab a copy of this report, simply click here -- it's free!

The article Will Microsoft Go Smaller as Apple Goes Bigger? originally appeared on Fool.com.

Erin Kennedy owns shares of Apple. Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners