DNA Brands Completes Southern Illinois/St.Louis Launch

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DNA Brands Completes Southern Illinois/St.Louis Launch

Newly Rebranded DNA Energy Drinks teams up
with Southern Illinois Beverage

BOCA RATON, Fla.--(BUSINESS WIRE)-- DNA Brands, Inc. (OTCBB-QM:"DNAX") makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title announced that last week Southern Illinois Beverage ("SIBev") launched DNA Energy Drink to its over 800 retails accounts they service throughout southern Illinois and St. Louis.

"We are extremely proud to have a distributor the caliber of SIBev on board and who has embraced our brand in the manner they have," said Eric Fowler, DNA's Vice President of Sales and Marketing. "Initial reports from our sales team and crew drive continue to be positive each day in opening up new accounts and gaining valuable and strategic placement locations on the shelves. Retailer and consumer acceptance of our new energy drink flavors has also been extremely encouraging. We believe we are off to an excellent start and anticipate the announcement of several new distributor partners, as well as new product offerings as we aggressively continue our expansion," concluded Fowler.

Butch Rhine, owner of SIBev stated "Although we just recently joined forces with DNA Brands in the southern Illinois and St Louis markets to sell and market DNA's complete line of five energy drinks and expected new coffee flavors, we were immediately impressed with DNA's level of support, the quality of their product, and the delicious taste profile. They have a flavor to satisfy all energy drinkers. We are anxiously awaiting the release of DNA's three new coffee flavors and are convinced that they will also be a major "hit" and an immediate industry leader with the addition of Carmel Machiato, Vanilla and Mocha. DNA is currently available in Crown Marts, Farm Fresh, Gas Marts and soon to be in JD Streett's. You will also find DNA in Borowiak's IGA, Super Value, Market Basket, Tom's Buy Right, and Tom's Buy Low," concluded Rhine.

About Southern Illinois Beverage

Southern Illinois Beverage is a well-regarded non-alcoholic beverage distributor located in Nashville, IL. Located approximately 50 miles east of St. Louis, MO and 25 miles west of Mt. Vernon, IL, SIBev has a full portfolio of waters, isotonics, juices, teas, energy drinks, and relaxation drinks. SIBev caters to grocery stores, convenient stores, liquor stores, schools, sporting events, special events, restaurants, bars and many more. SIBev covers 36 counties in Southern Illinois and has been in business serving Southern Illinois for the past 18 years. SIBev now also services the St Louis area with a host of products.

About Eric Fowler

Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of the year. His responsibilities include managing our rebranding efforts and expand sales and marketing.

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit
www.dnabrandsusa.com or contact Darren Marks, President (954) 970-3826

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

DNA Brands, Inc.
Darren Marks, (954) 970-3826

KEYWORDS:   United States  North America  Florida


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