Are These High Flyers Heading up or Primed to Crash?

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Buying stocks near their all-time or 52-weeks lows isn't always a smart bet. There's usually good reason when a stock has fallen, and expecting it to go back up "just because it's been up" before is no sure thing. On the other hand, there's plenty of evidence that winners keep on winning. Here are four stocks that are up more than 100% so far in 2013. Are they primed to move even higher or running out of rocket fuel? Let's take a closer look.

Different industries, same result
SCTY Chart

SCTY data by YCharts


As you can see from the chart, all three companies have crushed the market this year, and that's about all they have in common. Zillow  and Solar City  are both young companies, but operate in completely different worlds. Best Buy  may have survived the fight for its life, but its relevance is another matter entirely. 

Everything housing under one roof
Realtors, rental agencies, and mortgage companies all want to be in front of as many customers as possible, and homebuyers and renters want to find the ideal home -- already a stressful process -- as easily and simply as possible. Zillow's platform has become a strong draw for both homebuyers and renters alike, creating a powerful network effect that benefits all parties. 

Back in August I discussed how Zillow has consistently increased both the number of visitors and the engagement of those visitors on its website, and focus on continuing this growth has taken center stage. This past quarter, the company spent $32.9 million on sales and marketing, nearly three times more than the year-ago quarter. And while this large spend meant Zillow moved from a GAAP profit to a loss, investors need to keep the long-term goal in mind. CEO Spencer Rascoff, from the earnings press release:

 We're executing to the long game and making great progress against our strategic priorities to grow audience and gain market share, grow our Premier Agent business, and grow our emerging marketplaces. We've seen substantial audience growth with another record traffic month in July with more than 61 million unique users on mobile and Web, and we added a record number of Premier Agent subscribers during the quarter. Also, our emerging marketplaces are taking flight as Mortgages Revenue more than doubled in the quarter compared to last year...

Revenue is up 69% for the first half of the year; and at only $85 million in sales, and in the early stages of an economic and housing recovery, management is making a smart call to spend heavily on growth now. 

Powering the future
Chairman Elon Musk has described Solar City as a "massive, decentralized utility." Fool analyst Jim Mueller recently bought shares of Solar City for his "Messed up Expectations" portfolio, and his analysis shows how large the opportunity is for the company. A couple of key points:

  • Cost of solar power production has decreased significantly over the past decade
  • Energy use is increasing
  • Energy company cost increases will help solar reach parity within the next decade

As Jim mentions in the article linked above, solar only accounts for about 0.5% of the total power generated in the U.S. right now, and Solar City only accounted for about 4% of the solar generation added to the grid last year. And as the first company of its type with a nationwide footprint, its scale gives Solar City a massive advantage with government agencies like the DoD and large corporations like Wal-Mart, as compared to its competitors. Its ability to offer reduced electricity costs for such large organizations could lead to incredible returns over the next decade, especially as solar power becomes even more affordable in more areas. 

Turn around, or run away?
Count me among those who, just a year ago, thought Best Buy might go the way of Circuit City. CEO Hubert Joly has done a nice job in turning the company around through cost cuts and store closings. However, there's plenty of reason to doubt that the run-up in the share price over the past year is a sign of things to come. Face it: Best Buy isn't growing. Revenue is down 15% from the all-time high a couple of years ago, and 10% over the past 12 months, while net income is down 71%. 

While Best Buy's "store within a store" concepts with Apple and Samsung and its focus on smartphones are nice, they ignore the major challenge that Amazon and other web retailers bring. While Best Buy could continue to evolve its business (including growth in web sales), this isn't a strong foundation for an investment thesis. 

Final thoughts
All three of these companies have been great investments so far this year. However, Zillow and Solar City are the only two that really deserve long-term consideration. Best Buy is still reestablishing relevance with consumers despite the market's pricing it like a recovery is a sure thing. It's probably time to move on. 

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The article Are These High Flyers Heading up or Primed to Crash? originally appeared on Fool.com.

Jason Hall owns shares of Zillow and SolarCity. The Motley Fool recommends Zillow. The Motley Fool owns shares of SolarCity and Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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