OBJE Outlines Evolution in Gaming Strategy

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OBJE Outlines Evolution in Gaming Strategy

SARASOTA, Fla.--(BUSINESS WIRE)-- In the wake of its recent successful games launches, OBJ Enterprises (OTCBB: OBJE) is moving quickly to expand Novalon Games to include new development teams and game libraries to capture an increasingly larger share of the $50 billion mobile app industry.

OBJE intends to broaden its focus to games with the potential to educate, promote and reward users as well as entertain them. Novalon's mission will grow to include marketing and developing groundbreaking new ways to commercialize gaming applications in the education, training, health and entertainment sectors, says OBJE CEO Paul Watson.

"We have big growth plans for Novalon Games and our partners," Watson said. "We've got some exciting new ideas about the way gaming apps could change the way businesses communicate with their customers and staff. To meet our ambitious objectives, we need to bring more top app developers and salespeople into Novalon, and that will be our primary objective in the coming weeks."

OBJE is already building a robust portfolio of mobile applications by working with developers such as FangTooth Studios and Novalon Games to create and distribute fun and engaging gaming apps. Phantasmic, the first game developed in-house by OBJE and Novalon, began earning revenues the same day it was released for Android devices this month. Bluff Wars 2.0, a hilariously addictive new trivia game, was submitted to the App Store earlier this month and is expected to go on sale soon for Apple and Android devices.

Obscene Interactive, OBJE's gaming division, is working to deliver a wide range of innovative gaming products for the Apple App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NADAQ:GLUU) and Electronic Arts (NYS: EA) .

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market.

For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

OBJ Enterprises
Paul Watson, 941-952-5825
President and CEO

KEYWORDS:   United States  North America  Florida


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