New York & Company Chooses PeopleAnswers to Help Select Store Employees Who Will Guide Shoppers' Fas

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New York & Company Chooses PeopleAnswers to Help Select Store Employees Who Will Guide Shoppers' Fashion Purchase Decisions

Proven Technology to Help Boost Hire Quality and Employee Retention for Specialty Apparel Chain

DALLAS--(BUSINESS WIRE)-- PeopleAnswers and New York & Company, Inc. (NYSE: NWY), today announced a software licensing agreement for the specialty apparel chain with more than 500 stores nationwide to use the PeopleAnswers HR-focused business solution to recommend employee candidates who can guide their customers to make smart fashion purchase decisions.

"Effectively hiring, developing and retaining top talent is critical for us to win as a business," said Faeth Bradley, executive vice president, Human Resources at New York & Company. "Our continued success will require having the best leaders and associates in all of our stores."

New York & Company will use the intuitive, cloud-based PeopleAnswers software on its desktop and mobile platforms to evaluate, select and hire for all store positions. Starting initially with 200 store locations, the rollout will include district leaders, store leaders, assistant managers and sales associates. The company plans to ultimately expand to all stores upon proven success of this 200-store launch.

"Our customers come into our stores to find modern wear-to-work solutions that help them look great and feel good," said Kevin Finnegan, executive vice president, Global Sales at New York & Company. "As a proven, cutting-edge solution used across the retail industry, PeopleAnswers will help us staff our stores with proactive, service-oriented managers and associates who will help our customers feel confident, put-together, attractive, and fashion-right."

The software will identify the Behavioral DNA® of existing staff to create custom Performance Profiles for each role. Then it will use unique Predictive Talent Analytics™ to compare applicants against these profiles allowing the company's leaders to identify the best-fit candidates with traits similar to the most successful people in each role. The unique ability to compare candidates with multiple profiles to determine a future career path helps hiring managers select the candidates with the highest chance for long-term success.

New York & Company will now have a consistent employee selection process across all stores that will result in better quality hiring decisions while also helping managers work more efficiently. The valuable data gathered during the hiring process will also be critical in onboarding, and for identifying and developing employees to progress to other positions within the company.

"PeopleAnswers has a proven reputation for helping retailers improve retention and revenue as well as build their service-oriented brand by selecting the right team members consistently companywide," said Gabriel Goncalves, CEO and president, PeopleAnswers.

About New York & Company

New York & Company, Inc. is a leading specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile. The Company's proprietary branded New York & Company® merchandise is sold exclusively through its national network of retail stores and eCommerce store at The Company currently operates 514 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website:

About PeopleAnswers

PeopleAnswers, voted one of Dallas' best places to work, offers personalized Predictive Talent Analytics™ using secure, cloud-based hiring assessments and custom Performance Profiles to help companies maximize the quality of every hire, reduce turnover and hiring costs, and streamline the selection process. Clients are from multiple industries including financial services, healthcare, hospitality, property management, restaurant and retail. For more information, please visit and

© 2013 PeopleAnswers, Inc. The information contained herein is subject to change without notice. The only warranties for PeopleAnswers products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. PeopleAnswers shall not be liable for technical or editorial errors or omissions contained herein.

for PeopleAnswers
Carol Barreyre, 214-629-5157
New York & Company
Suzanne Rosenberg, 212-884-2140

KEYWORDS:   United States  North America  Texas


The article New York & Company Chooses PeopleAnswers to Help Select Store Employees Who Will Guide Shoppers' Fashion Purchase Decisions originally appeared on

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