Sonic Foundry, University Business Magazine Unveil New Tools to Help Prepare for Future of Academic

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Sonic Foundry, University Business Magazine Unveil New Tools to Help Prepare for Future of Academic Video

Free whitepaper and webinar: The tipping point of video on campus

MADISON, Wis.--(BUSINESS WIRE)-- Learn how to create an academic video strategy to meet the expectations of the YouTube generation in a free whitepaper by University Business, sponsored by Sonic Foundry, Inc. (NAS: SOFO) , the trusted leader for video content management and webcasting solutions.

Register to read "Academic Video at A Tipping Point: Preparing Your Campus for the Future" by industry-recognized author and journalist JD Solomon, editorial director for University Business, at Also, visit to watch his companion webinar, hosted by Sonic Foundry.

Video is the foundation to cutting edge trends including personalized education, flipped instruction and MOOCs. Universities large and small are evaluating how best to harness the power of video to meet student expectations and broaden reach. The whitepaper and webinar explore the tipping point of academic video, the point at which the medium is poised to be as pervasive a learning tool as text. You'll learn:

  • The strategies, tactics and technologies best suited to secure, search, index, archive and stream the video created on campus
  • How leading universities have already deployed enterprise-wide video capture and management
  • First-person faculty findings on transforming existing courses into interactive personalized learning environments

"Video has been used in education for over half a century, and for good reason. Humans are visual learners, and video is an excellent medium for illustrating processes and systems and depicting places and events far afield from the college campus," Solomon said. "The massive amounts of video content online — now over 50 percent of all web traffic — proves that when consumers have the ability to easily create video from any device, they do so."

"The attitude toward academic video from faculty members is changing. They're accepting the shift in pedagogy, seeing it as a tool that enhances learning rather than something that forces them into new ways of teaching," said Sean Brown, vice president of Sonic Foundry. "Sonic Foundry is proud to partner with University Business to support this study of video in the classroom and its important role in the future."

Trusted by 1,200 colleges and universities, the patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand videos and rich media.

About Sonic Foundry®, Inc.

Sonic Foundry (NAS: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Press Contacts:
Sonic Foundry, Inc.
Tammy Jackson, 608.770.9052
Nicole Wise, 608.237.8678

KEYWORDS:   United States  North America  Wisconsin


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