Ashley Stewart Selects Demandware as its Digital Commerce Platform

Before you go, we thought you'd like these...
Before you go close icon

Ashley Stewart Selects Demandware as its Digital Commerce Platform

Specialty retailer to introduce a unified shopping experience across web, mobile and stores with Demandware Commerce platform

BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. (NYS: DWRE) , the industry-leading provider of enterprise cloud commerce solutions today announced that Ashley Stewart, a leading retailer of fashion-forward clothing and accessories for the plus-sized woman, has selected the Demandware Commerce platform to power omni-channel operations for its website and mobile commerce site. Ashley Stewart signed with Demandware in the second quarter of 2013.

"Our goal at Ashley Stewart is to provide our customers with an exceptional shopping experience no matter where or how they shop," said Celia Clancy, President and CEO for Ashley Stewart. "The Demandware platform enables us to accelerate our omni-channel efforts and allows us to focus on strategy and growth."

Ashley Stewart's Vice President of e-Commerce, Sabir Samerkant, adds, "we know that technology and e-commerce will continue to impact and change how our customers shop. Moving to Demandware from our current environment will allow us to continue to enhance the Ashley Stewart shopping experience as new services and features are rolled out over the next few years. We are counting on Demandware to grow with us and help us better serve our customers."

"The industry is constantly evolving and digital commerce is an increasingly strategic growth avenue for retailers like Ashley Stewart," said Jeffrey Barnett, Chief Operating Officer at Demandware. "In order to meet their needs, retailers are moving away from on-premise solutions and choosing the Demandware Commerce platform because it provides fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omni-channel operations."

About Ashley Stewart

Since the early 1990's Ashley Stewart has been offering inspiring, fashion-forward clothing for curvy women. The always-stunning fashions and welcoming staff make this premiere retailer a necessary destination. Ashley Stewart lives up to its reputation of uncompromising style, flattering fit, and consistently exception value. With stores across the nation, Ashley Stewart is the ultimate destination for trend-savvy, curvy and confident women. The Ashley Stewart digital commerce site conveys the same brand experience found in its stores.

About Demandware

Demandware, a leader in digital commerce, enables the world's premier retailers to move faster and grow faster in the changing face of retail. Demandware's enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit, call +1-888-553-9216 or email

Payal Patel Cudia
Director, Corporate Communications

KEYWORDS:   United Kingdom  United States  Europe  North America  France  Massachusetts  Germany


The article Ashley Stewart Selects Demandware as its Digital Commerce Platform originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading