The Hartford Enhances Benefits Education Resources To Help Consumers During Enrollment Season

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The Hartford Enhances Benefits Education Resources To Help Consumers During Enrollment Season

Insurer shares customer stories, mobilizes digital tool and expands awareness campaign as part of its voluntary benefits strategy

HARTFORD, Conn.--(BUSINESS WIRE)-- As the trend toward voluntary, or employee-paid, benefits continues to grow, employees are increasingly facing more benefits choices during annual enrollment. The Hartford has enhanced its benefits education resources to help consumers better understand benefits and make informed decisions during the upcoming enrollment season. The benefits provider mobilized its main digital educational tool, expanded an awareness campaign, and added customer stories to its websites.

"There's a fundamental shift in our industry to voluntary benefits that puts the purchase in the hands of employees," said Mike Fish, vice president of The Hartford's voluntary benefits. "The Hartford is 100 percent committed to responding with creative solutions that support employees during the decision-making and purchasing process. Our No. 1 focus is empowering consumers so that they can make informed decisions about benefits and protect the life that they've built."

The Hartford's annual consumer survey showed a need for consumers to protect their income. The Hartford 2013 Benefits For Tomorrow Study1 found 60 percent of full-time employees have someone else relying on their paycheck, including a spouse, children, and even parents.

The Hartford's research also found consumers are likely to turn to their spouses, co-workers, and parents for help with benefits decisions. They want to hear from people whom they can relate. That's why The Hartford is providing a way for its customers who have used life and disability insurance to tell others about their experiences - in their own words.

The user-generated content has been added to The Hartford's main website (, The Hartford at Work website (, MyTomorrow website, (, and its online enrollment platform.

"We view the addition of customers' stories to our websites as a valuable part of our educational efforts. We believe that employees will better understand the value of insurance benefits after hearing directly from customers how the coverage helped them," Fish added.

Mobilized MyTomorrow

To further help employees during enrollment, The Hartford updated its MyTomorrow digital educational resource so that consumers can access their benefits information via a smart phone or tablet.

"Our analysis shows that 10 percent of MyTomorrow users are already logging on via a mobile device. We expect that number to rise and want to ensure an optimal digital experience no matter the device. We're providing benefits information to employees exactly how they want to access it - anytime, anywhere," Fish said.

In addition, The Hartford expanded its My Tomorrow Campaign featuring Millennial and workplace consultant Lindsey Pollak. As part of the educational campaign, Pollak shares real-time tips about work, including benefits, during Twitter chats slated for Sept. 17 and Oct. 15. The best-selling author provides tips for employers and employees about the latest workplace trends, such as digital detox, generational mashup, and Millennial malaise. She's also created "a real world roadmap" on work life and family finances on

A market leader in group life, disability and accident insurance,2 The Hartford recently announced a new enrollment platform with resources that help employees through benefits enrollment. The insurer also plans to offer its products through private exchanges in 2014 to support employers in providing comprehensive benefit offerings that help attract and retain talented employees.

About The Hartford
With more than 200 years of expertise, The Hartford (NYS: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Join us on Facebook at Follow us on Twitter at

The Hartford® is The Hartford Financial Services Group, Inc. and its subsidiaries, including issuing companies Hartford Life Insurance Company and Hartford Life and Accident Insurance Company. Policies sold in New York are underwritten by Hartford Life Insurance Company. The headquarters of both companies is Simsbury, Conn.


Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

1. ORC International's CARAVAN® conducted the national phone omnibus survey of 1,000 full-time workers in March 2013.
2. LIMRA, Q3 2012 sales results.

The Hartford
Kelly J. Carter, 860-547-2122
Michelle Loxton, 860-547-7413

KEYWORDS:   United States  North America  Connecticut


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