Just what the doctor ordered, or just what the lawyers ordered?
Kitson released a very controversial line of t-shirts that are emblazoned with the names of three prescription drugs: Xanax, Vicodin and Adderall, along the back. The descriptions that go along with the products say "Pop one on and you'll feel better. Doctor's orders."
Not only is this line of t-shirts getting a lot of backlash from consumers and anti-drug organizations, but Kitson may now be facing legal action from the pharmaceutical companies behind the three prescription drugs used in the campaign. Unless the shirts are removed from the shelves, representatives from Adderall and Vicodin have threatened a trademark infringement lawsuit, and Xanax said they are considering it as well. A Vicodin rep told TMZ that "Prescription drug use should not be trivialized. It is a serious issue and we will be taking legal action to stop the clothing company from trying to sell such a product."
This "designer drug collection" comes from Brian Lichtenberg, who has feverishly defended his reasoning behind the shirts. Despite backlash, the company had Lichtenberg release a statement saying that the shirts were created as a parody of pop culture, and that they are "art" meant to be "a commentary on what [he] see[s] happening in our society."
Naturally, responses to the statement from Kitson have not been positive: ranging from angry parents who have lost children to drug overdoses, to the latest threat of legal action. Lichtenberg has said he wanted to "open the door to a much needed dialogue," and it looks like he's succeeded.