Popeyes® Declares September "Love That Chicken® Month"

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Popeyes ® Declares September "Love That Chicken ® Month"

Celebration includes a virtual chorus sweepstakes

ATLANTA--(BUSINESS WIRE)-- Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NAS: AFCE) , today announced September as "Love That Chicken® Month." To celebrate, Popeyes is offering two pieces of juicy, Louisiana marinated chicken and a biscuit for $2.99. Throughout September, which is also "National Fried Chicken Month," a Popeyes chorus will sing Popeyes praises through a new national promotional campaign inviting guests to virtually join the chorus at Popeyes.com.

As guests add their faces and voices, Popeyes will create the world's largest virtual chorus ever assembled! Participants may upload original Vine, Instagram and YouTube videos of their versions of the much-loved Popeyes theme song, "Love that Chicken from Popeyes®." Guests can sing the praises of Popeyes all month-long with Popeyes "Love That Chicken Month" national television commercial starring Popeyes beloved spokeswoman "Annie" along with an actual Popeyes chorus. To view the commercial, click here.

"Our delicious food always gives our guests something to sing about, and now they will be able to literally join the chorus," said Hector Munoz, vice president of marketing. "'Love that Chicken' has been an anthem of Popeyes guests for more than 35 years and now, we're providing an offer that will inspire another 35 years of continued loyalty."

Each week, Popeyes will highlight 12 video entries called "The Spicy Dozen" to showcase the creativity and innovation of sweepstakes participants. The videos will then be judged based on creativity and adherence to theme, and prizes will be awarded for each of the Social platforms (Vine, Instagram and You Tube). Prizes include $1,000 (1st place), a wireless Bluetooth speaker (2nd place) or a Popeyes T-shirt, karabiner and $25 Popeyes gift check (3rd place).

"You Could Win a VIP Trip to an Exclusive Sprite ® Concert"*

Throughout September, Popeyes guests who upsize their combo beverage will receive a Sprite® promotional cup. By texting the 12-digit unique code found on the cup they will be entered for a chance to win a "VIP Trip to an Exclusive Sprite® concert in New Orleans in February 2014. Also, each unique code will provide an opportunity for guests to download a FREE song, or the "Love That Chicken from Popeyes®" ringtone for compatible mobile devices.

Hurry in to your local Popeyes today to take advantage of these great offers and celebrate "Love that Chicken Month" with Popeyes; prices and promotions may vary. Visit www.Popeyes.com to find a restaurant near you to take advantage of this delicious limited time offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of April 21, 2013, Popeyes had 2,119 restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

*NO PURCH NEC. 50 US/DC, 13+. VOID WHERE PROHIB. Ends 10/6/13. For Rules, free entry, prize, odds, & carriers, visit http://bit.ly/15zbHgQ. Text STOP to 777483 to opt out, HELP for info. Msg&data rts may apply. By texting Code to 777483, you agree to give Sponsor/Archer permission to send 5 text messages in resp. to your entry. If you opt in for add'l alerts, you may also receive 2 promo alert texts/month unless/until you opt out. Partic. subject to Sponsor's PP, http://www.coca-cola.com/tcccprivacypolicy. Spon: The Coca-Cola Company.

No purchase necessary. Begins 8/26/13 at 12:00AM EST. Ends 9/30/13 at 11:59PM EST. Open to legal 50 US & DC residents, who are 18+ years at time of entry. Void where prohibited.

Subject to official rules, available atwww.popeyes.com/LoveThatChicken. Sponsor: AFC Enterprises, Inc.

For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616

KEYWORDS:   United States  North America  Georgia


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