Why Netflix's Recommendations Are Getting Better

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The viewing behavior of Netflix's  streaming members is telling the company something, and the good news for subscribers -- and investors -- is that Netflix is listening. Its recommendation engine is focusing more on viewer data, and less on the five-star rating system that Netflix depended on when it was a DVD-by-mail business. That shift appears to be working well for the streamer.

In the video below, Fool contributor Demitrios Kalogeropoulos argues that Netflix's data-crunching has led to some profitable insights for the company, including in recent gambles on original series like Orange Is the New Black. Still, there are good reasons to expect that Netflix's recommendation engine will continue to improve in the quarters ahead, helping push subscriber engagement levels up in the process.

Americans reportedly spend nearly 34 hours a week watching television! With television viewing taking up almost as much time as the average work week, the potential for profits in the space is enormous. The Motley Fool's top experts have created a new free report titled "Will Netflix Own the Future of Television?" The report not only outlines where the future of television is heading, but offers top ideas for how to profit. To get your free report, just click here!


The article Why Netflix's Recommendations Are Getting Better originally appeared on Fool.com.

Fool contributor Demitrios Kalogeropoulos owns shares of Netflix. The Motley Fool recommends Amazon.com and Netflix. The Motley Fool owns shares of Amazon.com and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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