Harbor Island Development Corp. Announces Print Media Test Campaign for One of Nations Largest Legal

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Harbor Island Development Corp. Announces Print Media Test Campaign for One of Nations Largest Legal Referral Services

RICHMOND, Va.--(BUSINESS WIRE)-- Harbor Island Development Corp. (OTCQB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, today announced that the Company plans to run a test campaign via nationwide print for one of the nation's largest legal referral services company.

The BrandSeed team has developed a series of creative concepts and received approval from its network of media publishing partners to run a series of test ads in certain key markets across the country. BrandSeed will receive performance based commissions on this campaign at a pre-negotiated CPC (cost per call) which guarantees the client meets its customer acquisition cost targets and BrandSeed hits its media margin targets as it rolls out a successful test.

The BrandSeed team has been working with this legal services client for months to develop an incremental sales channel to provide "live" calls directly to their clients' law practices. Through this marketing partnership BrandSeed will utilize its low cost targeted media network and advanced call routing capabilities to match consumers directly with personal injury attorneys in their area. This has worked at a large scale on both DRTV (Direct Response Television) and on radio, and the law practices are looking for additional potential clients at an attractive acquisition cost. The Company feels confident it can provide highly qualified clients to these law practices at very attractive costs.

"We are excited to have put together a partnership with one of the nation's largest legal referral services companies in the country. The personal injury legal category is a high value client to law practices and is particularly well-suited to our highly targeted and information intensive print campaigns. We believe this campaign has a high probability of success given the response rates in the DRTV channel and our expertise in building out highly scalable new print marketing channels," commented Chuck Anton, President and CEO of Harbor Island Development. "BrandSeed focuses on matching consumers with products/services that solve problems for them and provides blue-chip clients incremental new customer flow without the normal risks and costs associated with direct response advertising. We expect this will be the first of many successful new product launches in the legal services category."

About Harbor Island Development Corp.

Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.

For more information, visit: www.harborislanddevelopment.com

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.


Harbor Island Development Corp.
Investor Relations
Ph: 888-727-9155 Ext. 100

KEYWORDS:   United States  North America  North Carolina  Virginia


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