According to a study from Mint
, the average woman spends approximately $15,000 on beauty products during her lifetime. Of that, $3,770 goes to mascara alone (I mean, it does
brighten your whole face). Mint also says that four in five women wear makeup. I mean, how could we not? No matter what your skin type, complexion, or palette preference, there’s a beauty product out there that feels especially for you. Oily skin? Use this foundation. Thin, sparse eyelashes? A volumizing mascara will sort you out. It’s nearly impossible to feel excluded from the makeup world.
There exists, however, an idea that if a woman is drop-dead gorgeous, she must be pretty dumb. So, the argument against wearing makeup is that placing too much emphasis on appearance will make you appear less intelligent. This is a perception based entirely on notions from a long, long time ago: The smart girl is ugly, because she's too smart to dabble in the triviality of makeup and such. Ladies, it's a new era. An era in which being a total babe doesn't mean being a dud — but there's only one way to prove it, which is to do it. And to stop bringing down women who choose to wear makeup.
Plus, 50 percent of American women believe wearing makeup gives them a leg up at work and helps them feel in control.
My good friend JJ, who happens to be super-high-maintenance and owns it, says this is especially helpful when she’s having an emotional day and has to go to work. "I like that I can cover up a really bad day with some bronzer and blush."
In 2011, The New York Times
published the results of a study that, for the first time ever, concludedmakeup makes a woman perceived as more capable, reliable, and amiable.
Nancy Etcoff, the study’s lead professor, says the significance is not just in perception, but in what it really means for females who are choosing their own makeup looks. “Twenty or 30 years ago, if you got dressed up, it was simply to please men, or it was something you were doing because society demands it. Women and feminists today see this is their own choice, and it may be an effective tool.”