The Key to Winning the Ratings Game: Twitter

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The cable industry is under siege from nearly every angle. With soaring content costs, cord-cutting, and social media disruption, it seems like companies in this space simply can't catch a break. And while the industry will need to undergo some massive structural changes in the coming years, these same companies recently found a new dirty little secret that could actually help them take back some of the advertising billions that are set to move elsewhere. What's the key here? Twitter. In this video, tech and telecom analyst Andrew Tonner breaks down the powerful findings from a recent study and how it could save the skin of some in the cable industry.

There a reason advertisers spend tens of billions of dollars on TV each year. Americans reportedly spend nearly 34 hours a week watching television! With television viewing taking up almost as much time as the average work week, the potential for profits in the space is enormous. The Motley Fool's top experts have created a new free report titled "Will Netflix Own the Future of Television?" The report not only outlines where the future of television is heading, but offers top ideas for how to profit. To get your free report, just click here!

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Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Facebook and Walt Disney. The Motley Fool owns shares of Facebook, General Electric, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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