Ad pages may be up (at least in the hefty September issues
all magazines like to publicize), but circulation–as in the number of people actually picking up copies–is on a steep decline.
According to the New York Times
, women's and fashion magazines posted some of the biggest newsstand sales drops from the same time last year. Glamour
dropped 28.8%, Cosmo
24%, In Style
19%, and Vogue
10.4%. All of which are ranked among the top 25 largest magazines in the U.S. In other words: it's not a good sign for print.
However, all hope may not be lost. People are still reading magazines–just not in paper form. On average, sales of digital editions of magazines have nearly doubled and now account for 3.3% of total circulation. They're particularly popular among news weeklies like Time
and New York
. But there are signs that digital subscriptions are picking up in fashion, too.Cosmopolitan
, which has been seen as a leader in paid digital subscriptions
since last year, posted even bigger numbers this year– a 33% growth to 246,815 digital subscribers.
Mainstream fashion glossies may have been hit hard at newsstands, but that doesn't mean they can't recover. Most of them have digital editions at this point and subscriptions seem to be on a slow but steady rise. That, paired with a bigger focus on fresh online content, could be a recipe for success in the future of publishing.More From Fashionista:Made in America: not just a menswear thingAnother shakeup hits the New York Fashion Week scheduleMeet the fashion blogger who beat out Michelle Obama for a spot of Vanity Fair's Best Dressed ListFacebook still ranks highest in 'social value' for luxury brands