AOL Reports Revenue and Profit Growth in Q2

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AOL Reports Revenue and Profit Growth in Q2

AOL Agrees to Acquire, a Rapidly Growing and Leading Unified Programmatic Video Platform for $405 Million

AOL Believes Its Combination with Creates the World's Most Powerful Cross-Screen Solution for Brands, Agencies and Publishers

Growth Continues in All Advertising Revenue Lines for the Second Consecutive Quarter

Domestic and International Markets Drive Global Display Revenue Growth

AOL Grows Adjusted OIBDA 14% and Expands Adjusted OIBDA Margin by Over 200 Basis Points

AOL Properties' Unique Visitors Grows 3% Year-over-Year

Q2 2013 Operating Income, Net Income and EPS Comparability Impacted by AOL's $1 Billion Patent Transaction with Microsoft in Q2 2012

AOL Repurchased 1.4 Million Shares of Common Stock in Q2 2013 for Approximately $50 Million

AOL's Board of Directors Authorized an Additional $150 Million Share Repurchase

NEW YORK--(BUSINESS WIRE)-- AOL Inc. (NYS: AOL) released second quarter 2013 results today.

"AOL takes a major step forward today with another quarter of growth and our agreement to acquire the video marketplace platform that will make AOL a clear global leader in the most important growth segment in our industry - online video," said Tim Armstrong, AOL Chairman and CEO. "AOL continued to get leaner during Q2 while growing consumer traffic, growing all advertising revenue lines, and improving our subscription trends."

Summary Results
In millions (except per share amounts)
Q2 2013 Q2 2012 Change
Advertising $ 361.2 $ 337.8 7 %
Global Display 146.2 139.9 5 %
Global Search 93.7 86.5 8 %
AOL Properties 239.9 226.4 6 %
Third Party Network 121.3 111.4 9 %
Subscription 166.0 175.5 -5 %
Other 14.1 17.8 -21 %
Total revenues $ 541.3 $ 531.1 2 %
Adjusted operating income before depreciation and amortization (Adjusted OIBDA) (1) $ 108.3 $ 94.6 14 %
Operating income (2) $ 51.9 $ 1,059.2 -95 %
Net income attributable to AOL Inc. (2) $ 28.5 $ 970.8 -97 %
Diluted EPS $ 0.35 $ 10.17 -97 %
Cash provided by operating activities $ 89.4 $ 167.2 -47 %
Free Cash Flow (1) (2) $ 57.3 $ 136.8 -58 %


See Page 9 for a reconciliation of Adjusted OIBDA and Free Cash Flow to the GAAP financial measures we consider most comparable.


Year-over-year comparisons were impacted by the Q2 2012 patent transaction with Microsoft Corporation ("Microsoft"); which resulted in a Q2 2012 benefit of $1,042 million to operating income, $970 million to net income attributable to AOL Inc. and $96 million to free cash flow. Brings to AOL:

  • The only complete global programmatic video stack for publishers and advertisers across all screens;
  • A unified yield management platform for advertisers and publishers for planning, targeting, ad-serving and measurement;
  • One of the fastest growing platforms on the internet, with global revenue growth in excess of 100% per year in each of the last three years;
  • Wide adoption by the largest global advertisers and publishers, including 83 out of the Ad Age 100 and 70 of the comScore 100;
  • A talented team which has driven innovation in the automation of global video advertising.

Q2 Consolidated AOL Revenue Trends:

  • Q2 total revenue grew 2% year-over-year driven by global advertising revenue growth.
  • Global advertising revenue grew 7% year-over-year reflecting:
    • 5% growth in global display revenue reflects 3% and 19% growth in domestic and international display revenue, respectively, driven by increased reserved impressions sold on AOL Properties.
    • 9% growth in Third Party Network revenue driven by growth in premium formats sold across the network where the number of publishers and advertisers continues to grow.
    • 8% growth in global search revenue driven primarily by an increase in revenue per search on
  • Subscription revenue declined 5% year-over-year and domestic AOL-brand access subscriber monthly average churn was 1.4% in Q2 2013 compared to a 13% decline year-over-year in subscription revenue and 1.7% monthly average churn in Q2 2012.

Q2 Consolidated AOL Profitability Trends:

  • AOL's Q2 2012 operating income, net income and diluted EPS were favorably impacted by $1.04 billion, $970 million and $10.16, respectively resulting from its patent transaction with Microsoft. Excluding this impact, operating income, net income and diluted EPS grew significantly.
  • Adjusted OIBDA grew 14% year-over-year, driven by total revenue growth of 2% and declines in general and administrative expenses, partially offset by increased costs of revenue.
  • Cost of revenues increased $3.7 million year-over-year driven by a 17% increase in Traffic Acquisition Costs (TAC) resulting from growth in search marketing related expenses and 9% growth in Third Party Network revenue, largely offset by lower network related expenses and a decline in sales tax expense of $7.6 million related to a Virginia sales tax settlement in Q2 2012.
  • General and administrative expenses declined $31.2 million in Q2 2013 versus Q2 2012, due to a decline in legal and consulting fees, including the absence of patent and proxy related expenses and the reimbursement in Q2 2013 of legal expenses from prior periods related to an escrow settlement.

AOL Asset, Cash & Cash Flow Trends:

  • On July 1, 2013, AOL entered into a five-year $250 million senior secured revolving credit facility agreement with a syndicated bank lending group. The credit facility remains undrawn.
  • In Q2 2013, AOL repurchased 1.4 million shares of common stock at an average price of $35.63, or approximately $50 million in aggregate, leaving approximately $50 million on our previous authorization. On July 1, 2013, AOL's Board of Directors authorized a $150 million share repurchase, bringing AOL's remaining repurchase authorization to $200 million.
  • AOL had $483.4 million of cash and equivalents at June 30, 2013. Q2 cash provided by operating activities and Free Cash Flow were $89.4 million and $57.3 million, respectively, down year-over-year due to the $96 million benefit in Q2 2012 related to the licensing of patents to Microsoft. The Q2 2013 Free Cash Flow comparison to the prior year was also negatively impacted by the early receipt in Q1 2013 of a prepayment from a large partner that was received last year during Q2.


Q2'13 Q2'12 Change
(In millions)
Brand Group 190.3 173.5 10 %
Membership Group 213.8 227.8 -6 %
AOL Networks 160.4 153.4 5 %
Corporate & Other 0.3 0.3 0 %
Intersegment eliminations (23.5 ) (23.9 ) 2 %
Total Revenue $ 541.3 $ 531.1 2 %
Adjusted OIBDA
Brand Group (1.4 ) (15.2 ) 91 %
Membership Group 151.6 158.3 -4 %
AOL Networks (11.3 ) (0.3 ) NM
Corporate & Other (30.6 ) (48.2 ) 37 %
Total Adjusted OIBDA $ 108.3 $ 94.6 14 %

Brand Group

Brand Group revenue growth reflects continued growth in global display and search revenue. Brand Group display revenue grew 9% globally driven by an increase in Brand Group inventory sold on a reserved basis. Brand Group search revenue grew 12% year-over-year driven primarily by revenue per search growth on

Brand Group Adjusted OIBDA improved significantly versus the prior year period, primarily due to the growth in search and display revenue discussed above, partially offset by increased TAC as a result of our search marketing-related initiatives, which drove additional queries during the quarter. Brand Group Adjusted OIBDA reflects our investment for future growth in our editorial and engineering staff in areas of strategic focus.

Membership Group

Membership Group revenue declines reflect a 5% decline in subscription revenue driven by 15% fewer domestic AOL-brand access subscribers year-over-year. The continued moderation of subscription revenue declines was driven by a historically low churn rate of 1.4% and 12% year-over-year growth in domestic average access subscription monthly revenue per AOL-brand access subscriber (ARPU). ARPU growth reflects continued improvement in our retention efforts and the impact of a price rationalization program.

Membership Group Adjusted OIBDA declines primarily reflect the decline in subscription revenue discussed above, partially offset by a decline in segment operating costs.

AOL Networks

AOL Networks revenue increased 5% year-over-year, driven by growth in Third Party Network revenue on the increased sale of premium formats across the network where the number of publishers and advertisers continues to grow. AOL Network's year-over-year revenue comparison was negatively impacted by the absence of revenue from the divestiture of StudioNow in Q1 2013. StudioNow contributed $3.2 million in revenue to AOL Networks in Q2 2012. To a lesser extent, AOL Networks revenue growth was impacted by a decline in revenue from the sale of Brand Group and Membership Group inventory through AOL Networks, as more of that inventory was sold on a reserved basis than in Q2 2012.

AOL Networks Adjusted OIBDA decreased year-over-year due to higher research and product development costs primarily related to continued investment in premium formats as well as Ad Learn Open Platform (our demand-side platform) and AdTech MARKETPLACE (our supply-side platform). AOL Networks-related TAC increased by 7%, slower than the rate of growth of Third Party Network revenue.

Corporate & Other

Corporate & Other Adjusted OIBDA improved significantly year-over-year primarily driven by declines in marketing and outside services costs as a result of our cost reduction efforts as well the reimbursement in Q2 2013 of legal expenses from prior periods related to an escrow settlement.


AOL had Q2 2013 pre-tax income of $51.2 million and income tax expense of $23.2 million, resulting in an effective tax rate of 45.3%. This compares to an effective tax rate of 8.3% for Q2 2012. The effective tax rate for Q2 2013 differed from the statutory U.S. federal income tax rate of 35.0% primarily due to the impact of foreign losses that did not produce a tax benefit. The effective tax rate for Q2 2012 differed from the statutory U.S. federal income tax rate due to the tax impact of the patent transaction with Microsoft in Q2 2012.

Cash Flow

Q2 2013 cash provided by operating activities was $89.4 million, while Free Cash Flow was $57.3 million, both down year-over-year due to the $96 million benefit to operating income in Q2 2012 related to the licensing of patents to Microsoft. Q2 2013 Free Cash Flow comparison to the prior year was also negatively impacted by the early receipt in Q1 2013 of a prepayment from a large partner. In the prior year, the prepayment from this partner was received in Q2.

Subsequent Event

On August 5, 2013, AOL entered an agreement to acquire for shares of AOL common stock with an aggregate value of approximately $83 million and estimated cash consideration of approximately $322 million, subject to adjustment for working capital and reduction for indebtedness and transaction expenses of that remain unpaid as of closing. is a leading and global unified programmatic video platform powering video advertising for brand advertisers, agencies, publishers and ad networks.'s platform allows buyers and sellers to make decisions together on a unified technology platform, leveraging comprehensive data intelligence, across all screens. The combination of AOL and is expected to create the only global company with a full end-to-end solution and video stack for publishers and advertisers.

This acquisition is subject to customary conditions, including expiration of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended. The acquisition is expected to close in the third quarter of 2013.


Q2 2013 Q2 2012 Y/Y Change Q1 2013 Q/Q Change
Subscriber Information
Domestic AOL-brand access subscribers (in thousands) (1) 2,583 3,031 -15 % 2,662 -3 %
ARPU (1) $ 20.03 $ 17.92 12 % $ 19.22 4 %
Domestic AOL-brand access subscriber monthly average churn (2) 1.4 % 1.7 % -18 % 1.9 % -26 %
Unique Visitors (in millions) (3)
Domestic average monthly unique visitors to AOL Properties 116 112 3 % 112 3 %
Domestic average monthly unique visitors to AOL Advertising Network 188 186 1 % 186 1 %


Domestic AOL-brand access subscribers include subscribers participating in introductory free-trial periods and subscribers that are paying no monthly fees or reduced monthly fees through member service and retention programs. Individuals who are only registered for our free offerings, including subscribers who have migrated from paid subscription plans, are not included in the AOL-brand access subscriber numbers presented above. ARPU is calculated as domestic average monthly access subscription revenue per AOL-brand access subscriber.


Churn represents the percentage of subscribers that are either terminated or cancel our services, factoring in new and reactivated subscribers. Monthly average churn is calculated as the monthly average number of terminations plus cancellations divided by the initial subscriber base plus any new registrations and reactivations for the applicable period.


See "Unique Visitor Metrics" on page 10 of this press release.

Webcast and Conference Call Information

AOL Inc. will host a conference call to discuss second quarter 2013 financial results and its agreement to acquire on Wednesday, August 7, 2013, at 8:00 am ET. To access the call, parties in the United States and Canada should call toll-free (866) 515.2915 and other international parties should call (617) 399.5129. Additionally, a live webcast of the conference call, together with supplemental financial information, can be accessed through the Company's Investor Relations website at In addition, an archive of the webcast can be accessed through the link above for one year following the conference call, and an audio replay of the call will be available for two weeks following the conference call by calling (888) 286.8010 and other international parties should call (617) 801.6888. The access code for the replay is 87821945.


AOL Inc.
Consolidated Statements of Operations
(Unaudited; in millions, except per share amounts)
Three Months Ended June 30, Six Months Ended June 30,
2013 2012 2013 2012
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