Attention All Dogs! Iams SO GOOD! Doggie Cafe is Coming to a Location Near You

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Attention All Dogs! Iams SO GOOD! Doggie Cafe is Coming to a Location Near You

Iams to make up to 29 stops across the country to celebrate the real love between people and pets

TORONTO--(BUSINESS WIRE)-- To spread the real love between people and their pets, Iams will be touring the country to give Canadian pups a chance to experience a food truck just for dogs. The first ever travelling food truck for dogs by Iams - the SO GOOD! Doggie Cafe - will make up to 29 stops across Canada to celebrate the new line of Iams SO GOOD!, made with all real ingredients.


The Iams SO GOOD! Doggie Cafe will serve what's real. Iams SO GOOD!ismade with no added sugar, no dyes and no artificial preservatives: just real ingredients that taste 100 per cent yummy.

"We are thrilled to kick off the Iams SO GOOD! Doggie Cafe tour and travel to communities across Canada to educate consumers about what's really in their dog's bowl," says Manon Lapierre, Communications Manager at P&G Canada.

At each stop, the Iams SO GOOD! Doggie Cafe will set up outside various retailers, city parks or venues and depending on the location, be there either for the morning, afternoon, or full day. Make sure to visit the Iams SO GOOD! Doggie Cafe early in your community for a chance to get access to special offers for your pooch.* Owners and their dogs are sure to have fun at the photo kiosk and leave with a free picture to celebrate their real love, since after all, dogs deserve to eat delicious and nutritious food and have a good time, too.

The Iams SO GOOD! Doggie Cafe tour will be running for five (5) weeks between August-September, 2013 so be sure to catch it at a stop near you. Build memories with your beloved furry friend and you could walk away with a coupon for Iams SO GOOD! dog food. The first stop will be Tuesday, August 6, in Montreal followed by Toronto and Vancouver in addition to many other pet loving communities. To find out when the Iams SO GOOD! Doggie Cafe will be near you, visit www.facebook.com/iams.

Social Media Links:
Visit Iams on Facebook: www.facebook.com/iams
Follow Iams on Twitter: @Iams
Follow the IAMS SO GOOD! DOGGIE CAFÉ on Twitter: #IAMSCafe

For more information on the pet concert or new Iams SO GOOD! pet food please visit: www.whatsreallyinyourbowl.ca

About Procter & Gamble:
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

*No purchase necessary.Open to residents of Canada.Must be age of majority. Limit one game play per person/family per event.A total of eight hundred and twenty-five (825) prizes (275 of each prize) available to be won at each event location between August 6, 2013 to September 6, 2013. Prizes consist of: A coupon redeemable for a free 5lb bag of Iams So Good! Dry dog food (ARV $14.97 ea); dog food bowl (ARV $8.00 ea); and dog brush (ARV $5.00 ea).The odds of winning are regulated and are entirely RANDOM. It pays out 95% based on 1,000,000 spins.



For more information, images or interview requests:
Citizen Optimum PR (For Procter & Gamble)
Nicole Brightling, 416-934-8099
M: 647-680-8575
Nicole.Brightling@citizenrelations.com

KEYWORDS:   North America  Canada

INDUSTRY KEYWORDS:

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