Bally Technologies Implements Innovative Systems Solutions at The Downs at Albuquerque in New Mexico

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Bally Technologies Implements Innovative Systems Solutions at The Downs at Albuquerque in New Mexico

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYS: BYI) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has installed iVIEW Display Manager (DM)™, Elite Bonusing Suite (EBS)™, and a host of other trailblazing systems solutions at The Downs at Albuquerque in New Mexico.

Tom Reilly, Vice President of Systems Sales for Bally Technologies, Inc. (Photo: Business Wire)

Tom Reilly, Vice President of Systems Sales for Bally Technologies, Inc. (Photo: Business Wire)

"Bally's amazing iVIEW DM with EBS will help us continue to be a leader in casino entertainment," said The Downs at Albuquerque Chief Operating Officer Scott Eldredge. "Our players will be thrilled to experience these new tools on our casino floor. Our mission is always to provide a top-notch entertainment experience, and providing players with additional ways to win and exciting floor-wide bonusing events certainly help us continue to meet that goal."

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen - without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.

The casino operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™U-Spin Bonusing™, and DM Tournaments™.

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting play on the base game.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across North America.

The Downs at Albuquerque has also added Bally's innovative SDS™ slot-management system and CMP™ player-tracking systems. The casino will utilize Bally's CoolSign® media-management solution and install the state-of-the-art Promotional Kiosk™ application across the gaming floor.

"We couldn't be happier to be working with The Downs at Albuquerque," said Bally Technologies' Vice President of Systems Sales Tom Reilly. "These tools will provide The Downs with a great return-on-investment, while giving their loyal players a fun gaming experience that will keep them coming back to the casino."

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.


Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager

KEYWORDS:   United States  North America  Nevada  New Mexico


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