Big Data Generates a Big Return on Investment for Splunk Customers

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Big Data Generates a Big Return on Investment for Splunk Customers

Featured Case Studies Include 500 Percent ROI and $14 million Annual Savings

SAN FRANCISCO--(BUSINESS WIRE)-- Splunk Inc. (NAS: SPLK) , the leading software platform for real-time operational intelligence, today announced the results of a return on investment study of Splunk customers. The case studies include a mobile provider that achieved 500 percent ROI, a financial services company that saves $6 million annually and an online travel company that saves $14 million a year, all using Splunk® Enterprise. Read the ROI stories today on the Splunk website.

Industry analyst firm Enterprise Management Associates (EMA) conducted the independent research, documenting ROI case studies on more than a dozen Splunk customers who are experiencing big business benefits from using Splunk software to collect, index, monitor and analyze their machine data.

"In our analyses of Splunk deployments, we consistently saw a return on investment of 200 percent or more in the first year," said Jim Frey, vice president of research, EMA. "In our experience, it is uncommon to see such consistent enterprise software ROI across such a range of industries and use cases. Splunk customers, however, readily pointed to both hard and soft ROI, which is a testament to the impact a machine data platform like Splunk Enterprise can make in organizations large and small."

The most significant results are within a global online travel company that achieved a quantifiable ROI of $14 million in the first year, more than 25 times its initial investment in Splunk software. The company uses Splunk Enterprise to index and monitor hundreds of thousands of data sources for root cause analysis, performance, digital intelligence and business analytics. At the time of the study, the Splunk platform had analyzed more than 139 billion events.

A large financial services company reports an ROI of $6 million annually. The company uses Splunk Enterprise to monitor the performance of its web application servers. With Splunk Enterprise, the IT team reduced monthly outage time from 70 minutes to 10-15 minutes and reduced the time to repair issues from 50-60 minutes to 20 minutes, resulting in significant increases in revenue and profits., an award-winning online destination for car shoppers, achieved a 200 percent return on investment in less than a year by saving nearly $250,000. uses Splunk Enterprise to automate data collection, monitoring and analytics across the organization.

Ceryx, a leader in unified communications and collaboration solutions, exceeded a 3x return on its initial Splunk investment with annual savings of more than $325,000. Ceryx uses the Splunk platform to trace messages through its popular Email Firewall service, which monitors email flow to identify and protect Ceryx customers from spam and illicit email.

With high demand for its "no signed contracts, no limits" mobile phone service and dedicated music phone plan Muve Music, Cricket Communications realized more than 500 percent ROI and annual savings of $1.3 million after deploying Splunk Enterprise to keep its automated order processing system running smoothly. Using Splunk software, Cricket Communications quickly identifies and better understands system degradation or failures.

In the healthcare management industry, HealthTrans, the fourth largest pharmacy benefits provider in the U.S., cut mean time to resolution from several hours to five minutes. HealthTrans was previously experiencing application problems with its online claims processing system up to 15 times per week, a number which was cut to five after monitoring and analyzing machine data in Splunk Enterprise. HealthTrans also saves $280,000 annually by utilizing Splunk software's ability to scale linearly across commodity hardware to drastically reduce its usage of a high end SAN.

"Like many Splunk customers, several of the companies studied by EMA and featured on our website began using Splunk Enterprise to solve one problem in one team or department but quickly realized the ROI of Splunk software and expanded it across the entire organization," said Steve Sommer, chief marketing officer, Splunk. "We are delighted that our customers obtain such tremendous value from Splunk software and are willing to share their success stories so others can benefit."

Register for .conf2013, the 4th Annual Splunk Worldwide Users' Conference, to hear more customer stories firsthand and to share your own. .conf2013 will feature more than 100 sessions by Splunk customers, partners, experts and employees. .conf2013 will be held September 30 through October 3, 2013, at The Cosmopolitan in Las Vegas.

About Splunk Inc.

Splunk Inc. (NAS: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks, sensors and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. 5,600 enterprises, universities, government agencies and service providers in over 90 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cybersecurity risk. Splunk Storm®, a cloud-based subscription service, is used by organizations developing and running applications in the cloud.

To learn more, please visit

Splunk, Splunk>, Splunk Storm, Listen to Your Data, SPL and The Engine for Machine Data are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2013 Splunk Inc. All rights reserved.

Splunk Inc.
Tom Stilwell, 415-852-5561
Ken Tinsley, 415-848-8476

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