Play Beverages/CirTran Beverage/CirTran Corporation Gain Another Legal Victory over Playboy Corporat

Before you go, we thought you'd like these...
Before you go close icon

Play Beverages/CirTran Beverage/CirTran Corporation Gain Another Legal Victory over Playboy Corporation

5 th Win in 5 Legal Battles with Playboy Corporation

SALT LAKE CITY--(BUSINESS WIRE)-- Play Beverages LLC, CirTran Beverage Corporation and CirTran Corporation ("CirTran Companies," OTC BB: CIRC) have won in court over Playboy Enterprises International, Inc. ("Playboy") for the fifth time since December.

Last week, in the Circuit Court of Cook County, Illinois, the Hon. Kathleen M. Pantle again denied Playboy's attempt to dismiss various claims brought by the CirTran Companies against Playboy. Judge Pantle ruled that the CirTran Companies' claims for breach of the implied covenant of good faith dealing, promissory estoppel and injunctive relief can go forward, effectively barring Playboy from terminating PlayBev's licensing agreement during the pendency of this lawsuit without further order of the court.

The CirTran Companies were represented by Bryon J. Benevento (pro hac vice) of Dorsey & Whitney LLP of Salt Lake City, and Playboy was represented by Peter Ross (pro hac vice) of Browne George Ross LLP of Los Angeles.

"The CirTran Companies remain free and within our rights to pursue all of our claims, including unlawful conduct, against Playboy," said Iehab J. Hawatmeh, chairman and president of CirTran.

"Once again, and five times over the last seven months, the courts have been unanimous in dismissing motions and lawsuits brought by Playboy to enjoin our companies from manufacturing and selling Playboy Energy Drink," he said.

Introduced in 2008, Playboy Energy Drink is manufactured and distributed exclusively by CirTran Beverage Corporation, a wholly owned subsidiary of CirTran Corporation under a product license from Playboy Enterprises to Play Beverages, and is currently available in more than 20 countries around the world.

About CirTran Corporation

Marking its 20th year in business in 2013, CirTran Corporation ( has evolved from its roots in the electronics industry to focus on manufacturing and marketing Playboy Energy Drink worldwide. In 2007, CirTran created its CirTran Beverage subsidiary, which partnered with Play Beverages LLC, to introduce and distribute Playboy Energy Drink a year later. CirTran also continues to maintain the capabilities of its previous core business in off-shore manufacturing of high-volume electronics, fitness equipment and household products for the multi-billion-dollar direct response industry.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included on this website and in such reports regarding the prospects of our industry and our prospects, plans, financial position and business strategy, may constitute forward-looking statements. These statements are based on the beliefs and assumptions of our management and on the information currently available to our management at the time of such statements. Forward-looking statements generally can be identified by the words "believes," "expects," "anticipates," "intends," "plans," "estimates" or similar expressions that indicate future events and trends. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those contained in the statements, including the risks and uncertainties listed under "Forward-looking Information" in CirTran's Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission. CirTran disclaims any obligation or intention to update any forward-looking statement.

CirTran Corporation
Iehab J. Hawatmeh, 801-963-5112

KEYWORDS:   United States  North America  Utah


The article Play Beverages/CirTran Beverage/CirTran Corporation Gain Another Legal Victory over Playboy Corporation originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

People are Reading