National Dine Out Week Kicks Off Benefitting Stand Up To Cancer®

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National Dine Out Week Kicks Off Benefitting Stand Up To Cancer®

Dig In & Do Good Program Encourages Cardholders to Use Their MasterCard When They Eat Out and MasterCard Will Make a Donation to SU2C up to a total of $4MM

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PURCHASE, N.Y. & LOS ANGELES--(BUSINESS WIRE)-- Today kicks off National Dine Out Week, and MasterCard is giving consumers a reason to do just that. Through "Dig In and Do Good," a program that encourages cardholders to dine out and when they spend $10 or more, and choose to pay with their MasterCard card through September 28, 2013, MasterCard is making a donation to Stand Up To Cancer one precious cent at a time, up to a total of $4MM.* On Thursday 8/1 and Friday 8/2, the company will double the donation to two cents per qualifying transaction.

To celebrate National Dine Out Week, MasterCard has turned to its close friend and partner, celebrity Chef Ludo Lefebvre to kick off a series of Twitter chats moderated by @MasterCard. Today at 1:30 PM Eastern fans can join Ludo on Twitter using #DoGood where he'll be discussing why cancer research is important to him, as well as to share cooking tips and insights with fans.

"You dine and we donate, it's really as simple as that," said MasterCard Group Executive of U.S. Marketing Cheryl Guerin. "Our goal through the 'Dig In & Do Good' program is to bring people together for a cause that is relatable to far too many of us. In doing so, we hope to reach a total donation of $4 million for Stand Up To Cancer to further their efforts in bringing together the leading minds in medicine to advance treatments for this terrible disease."

"If you're passionate about fighting cancer and enjoy good food then there's no better excuse to eat out than the Dig In & Do Good initiative," said Stand Up To Cancer co-founder and CFA member Rusty Robertson. "We are so thankful to MasterCard for their fundraising efforts on our behalf and we are incredibly grateful to everyone who participates in National Dine Out Week. Their support is bringing us closer to making everyone diagnosed with cancer a survivor."

#DoGood and Help Spread the Word

To support the initiative, MasterCard is encouraging consumers to join the movement and help spread the word by:

  • Nominating Your Favorite Eatery : Stand Up To Cancer by dining locally with your MasterCard card. And nominate your favorite eateries, where others can also dine and join in the fight against cancer.
  • Sharing Socially : Consumers can get their friends, family and co-workers involved in MasterCard's support of Stand Up To Cancer by sharing their commitment to join the effort across their personal social media channels inviting friends on Facebook or LinkedIn to dine out with them.
  • Checking In When Eating Out : MasterCard and Foursquare have partnered to remind people when they check into restaurants and dining establishments in the US that when they pay with MasterCard they're helping to support Stand Up To Cancer.
  • Enabling Direct Donations: MasterCard and Chirpify are partnering to offer the first ever in-stream hashtag donation. Consumers can donate with their MasterCard card directly to SU2C via Twitter, simply be tweeting using the #DoGood hashtag and mentioning any $amount. Additionally, direct donations via Facebook/Instagram comments are available.

The collaborative campaign represents MasterCard's continued dedication to cancer research. To date, MasterCard collaborations with SU2C have raised more than $12 million for the cause. The donations driven by MasterCard's generous cardholders have helped provide support to Stand Up To Cancer and the translational cancer research it funds.

*Certain terms and conditions apply: From July 12 - September 28, 2013, MasterCard will donate up to up to $4 million to Stand Up To Cancer. $.01 per qualifying restaurant transactions of $10 or more and $.02 for each MasterCard PayPass transaction made at a PayPass enabled restaurant. The promotion applies to U.S. qualifying restaurant purchases made by MasterCard consumer and small business cardholders with MasterCard cards issued by U.S. financial institutions. Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)3 tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Mark are registered trademarks of the Entertainment Industry Foundation.

MasterCard, the MasterCard Brand Mark, PayPass and Priceless are registered trademarks and Dig In & Do Good is a trademark of MasterCard International Incorporated. ©2013 MasterCard.

About MasterCard

MasterCard (NYS: MA) ,, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.

About Stand Up To Cancer

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. SU2C raises funds to accelerate the pace of research that will get new therapies to patients quickly and save lives now. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend receiving funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Talk Show Host, Journalist and well-known Cancer Advocate Katie Couric; Sherry Lansing, Chairperson of the Entertainment Industry Foundation's Board of Directors and Founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pamela Oas Williams, President of Laura Ziskin Productions and Executive Producer of Stand Up To Cancer's In-house Production Team, and Nonprofit Executive Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C's president and CEO since 2011.

MasterCard Worldwide
Sarah Ely, 914-249-6714

KEYWORDS:   United States  North America  California  New York


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