Does Pandora Need a Partner?

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While Pandora has long been a leader in Internet radio, the release of iTunes Radio from Apple poses a serious threat. Not only given Apple's might in hardware, but considering that Cupertino is taking a hard-charging approach to getting inside your car -- a critical area for Pandora -- it may be time for the media company to look at its options beyond pure head-to-head competition.

In the following video, contributor Doug Ehrman discusses the radio industry, why attracting listeners in their cars is such a critical area, and one way in which Pandora might look to the future as the competition with Apple and others intensifies.

Just as the battle for your radio is well under way, the future of television is at stake in an all-out $2.2 trillion media war that pits the cable companies against the technology giants. The Motley Fool's shocking video presentation reveals the secret Steve Jobs took to his grave and explains why the only real winners are these three lesser-known power players that film your favorite shows. Click here to watch today!

The article Does Pandora Need a Partner? originally appeared on

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple, Google, and Pandora Media and owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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