Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

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Nike Unveils New Running Technologies and "Nature Amplified" Design Ethos

BEAVERTON, Ore.--(BUSINESS WIRE)-- NIKE, Inc. (NYS: NKE) , the world's leading running brand, today unveiled four new innovations at an event at the company's global headquarters in Beaverton, Ore. The new products are designed to enhance runners' natural abilities and were guided by Nike's "Nature Amplified" design ethos, an approach that is focused on the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.

Mark Parker, President & CEO of NIKE, Inc., with Trevor Edwards, NIKE Brand President, at the unveil ...

Mark Parker, President & CEO of NIKE, Inc., with Trevor Edwards, NIKE Brand President, at the unveil of Nike's Nature Amplified Running Product. (Photo: Business Wire)

"Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it's the birthplace of a constant stream of new innovations that will drive this company forward," said Mark Parker, President & CEO of NIKE, Inc.

Footwear Innovations

The Nike Free Flyknit is the fusion of two of Nike's most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.

Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.

Apparel Technologies

Nike Aeroloft technology also debuted in an ultra-light running vest designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry.

Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability while seamless construction creates a smooth fit free of distraction.

"Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body," said NIKE Brand President Trevor Edwards. "The footwear and apparel we've unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led."

About NIKE

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories, and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.

Nike New York Media Relations
Kelley Hall, 503-532-3793

KEYWORDS:   United States  North America  Oregon


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