Virtual Piggy Partners with Innovation First International, Kids Bug Out

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Virtual Piggy Partners with Innovation First International, Kids Bug Out

Save your pennies - Maker of HEXBUG toys & VEX Robotics accept safe youth payment technology

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has integrated its youth-friendly payment system to Innovation First International, masterminds behind the award-winning HEXBUG® Micro Robotic Creatures and VEX Robotics product lines. Innovation First International is a technology and engineering company that has launched several robotics product lines spanning the consumer toy, STEM education, and business-to-business markets.

Earlier this year, McDonald's partnered with Innovation First to offer an assortment of HEXBUG-themed Happy Meal toys. The company's HEXBUG products have also been recognized on several occasions by the Toy Industry Association. Notably, HEXBUG Warriors Battle Stadium was nominated for the 2013 TIA Boys Toy of the Year award, while the HEXBUG Nano Hive Habitat Set and the HEXBUG Nano Habitat Set were winners of the Specialty Toy of the Year award in 2012 and 2011. HEXBUG products are available in over 4,000 outlets globally including Walmart, Target, Toys"R"Us, RadioShack and other mass and specialty retailers. Virtual Piggy is integrated directly into Innovation First International's HEXBUG e-commerce platform to allow direct online and mobile purchases. Virtual Piggy has a standard interface to eBay's Magento e-commerce platform, which facilitates a simple and rapid integration.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100 percent free to use.

"Partnering with Virtual Piggy is a great step forward for our e-commerce platforms," said Tony Norman, president and chief executive officer of Innovation First International. "Virtual Piggy's COPPA compliant family wallet gives more kids access to our robotics products, allowing them to spend safely, while also shaping them to become independent thinkers and responsible decision-makers, and yet parents still maintain the overall control."

"We are delighted to provide the ability for youth to safely purchase the VEX Robotics kits & HEXBUG Micro Robotic Creatures they love," said Dr. Jo Webber, Founder and CEO of Virtual Piggy. "We are honored to work with such an innovative company as Innovation First, to provide children less than 18 years of age with safe access to these incredibly creative robotic toys and competitive robotics platforms."

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Virtual Piggy, Inc.
Suzanne Noble, +44 7957 371840

KEYWORDS:   United Kingdom  United States  Europe  North America  California  Ireland


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