Youngevity International (YGYI) Coffee Division Announces Agreement with Marketing Management Inc.

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Youngevity International (YGYI) Coffee Division Announces Agreement with Marketing Management Inc.

CLR Roasters Provides Brand Growth Update

SAN DIEGO--(BUSINESS WIRE)-- CLR Roasters, a wholly owned subsidiary of Youngevity International Inc. (OTCQX: YGYI) (, announced today that it has signed an agreement with Marketing Management Inc's (MMI) subsidiary brokerage firm Market Solution Inc. (MSI), to represent CLR Roaster's Café La Rica Espresso and Josie's Java House ground coffee brands on a nationwide sales campaign.

Marketing Management, Inc. (MMI) (, founded in 1966, is one of the leading private brand sales and marketing companies in the United States. MMI is also an industry leader in growing sales, penetration, and profits for its customers and suppliers.

Market Solutions Inc. (MSI) is a sales and marketing company that focuses its representation on uniquely positioned branded consumer goods in the grocery industry. This new relationship with CLR Rosters is designed to develop a "best in class" branded program and to enhance the branded awareness and grow sales for CLR Roasters Café La Rica and Josie's Java House coffee brands.

Café La Rica is one of the fastest-growing espresso brands in the market today and is the ninth highest ranking espresso brand in unit sales nationally and the fourth in Florida markets. Café La Rica is proudly marketed as having the capability to be brewed in various methods, which increases the potential consumer base. Café La Rica is currently purchased for espresso makers and auto drip coffee makers.

Café La Rica holds the third place in sales per unit through Walmart stores with a recent increase of 46%. Over the past 52 weeks, Café La Rica has seen a sales increase of over 300% through Winn-Dixie stores. Café La Rica has also been authorized for sale in 318 Publix Super Market locations in Florida.

Josie's Java House is a boutique styled ground coffee that comes in a variety of blends and flavors. In 2014, the Josie's Java House line is to be expanded to include Hazelnut Cream through Walmart.

Café La Rica and Josie's Java House coffees have full distribution through Sedano's Supermarkets, the largest Hispanic Supermarket chain in the country. As well as being distributed by Associated Grocers, which services 450 independent stores throughout the state of Florida. Discount Drug Mart has added the Josie's coffee line and Café La Rica Espresso to all 72 of their stores in Ohio with repeat orders.

"These are uniquely positioned brands, offered from a vertically integrated roaster, that will complement the coffee offerings of many retailers which we expect will make these brands very attractive to the grocery market throughout the United States," said Randy Hurr, President of Market Solutions Inc.

"I am extremely excited about this partnership with Market Solutions for our branded coffee products. Café La Rica espresso has experienced tremendous growth over the past 52 weeks, and our team at CLR Roasters has done a great job promoting this increase. This relationship between MS and the team here at CLR will help us expand brand awareness on a national level. I fully expect that both of our brands, Café La Rica and Josie's Java House, will have major market share by this time next year, as I believe that current market conditions are creating a perfect storm for us," said Ernesto Aguila, President at CLR Roasters.

About CLR Roasters

CLR Roasters ( was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

About Youngevity International Inc.

Youngevity International Inc. (OTCQX: YGYI) ( is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. Youngevity International Inc. was formed after the merger of Youngevity Essential Life Sciences ( and Javalution Coffee Company in the summer of 2011.

About Marketing Management Inc.

Marketing Management, Inc. (MMI), based in Fort Worth, Texas, is one of the leading private brand marketing companies in the U.S. MMI provides concept-to-consumer support services for private brands including Brand Creation, Label Design and Production, Custom Product Photography, Quality Assurance, Sensory Testing, Label Inventory Management, WIC Management and Specification Management. MMI operates to represent the needs of suppliers and to facilitate effective collaboration between our principals and our customers who market goods and services through an effective private brand architecture. Its program is designed to develop "best in class" private brands program and to enhance the private brand awareness and grow sales for the suppliers MMI represents.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. . The forward-looking statements contained in this press release include statements regarding the expected contribution of MS, the expected market share of Café La Rica and Josie's Java House and the Company's anticipated future growth. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to continue our growth and other risks identified in our filings with the Securities and Exchange Commission, which can be found at The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Youngevity International Inc., Investor Relations
John Zervas, 800-982-3189 X 6509

KEYWORDS:   United States  North America  California  Florida


The article Youngevity International (YGYI) Coffee Division Announces Agreement with Marketing Management Inc. originally appeared on

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