Is BMW Making a Mistake Keeping Apple Out of Its Cars?

Before you go, we thought you'd like these...
Before you go close icon

In a competition that pits BMW's iDrive against Apple's  "iOS in the Car," the luxury automaker is taking a pass on fully embracing Cupertino's solution to in-car entertainment. Whereas Apple believes that allowing its devices to become fully integrated in your car's multimedia system will streamline things for users, BMW has already invested heavily in this area and prefers to remain autonomous. Ultimately, the struggles between these two industries is probably just heating up.

In the video below, contributor Doug Ehrman discusses the decision by BMW to shun iOS in the Car, as well as the ramifications of the decision.

Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

The article Is BMW Making a Mistake Keeping Apple Out of Its Cars? originally appeared on

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading