foru International Expands Leadership Team with Appointment of New Chief Brand Officer

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foru International Expands Leadership Team with Appointment of New Chief Brand Officer

Award-winning brand strategist will be instrumental in advancing company's mission and growth strategy

IRVING, Texas--(BUSINESS WIRE)-- foru International, the first company to provide DNA-based, customized nutrition and skin care products, today announced the appointment of Chris Schultenover as its new chief brand officer.

"Chris' appointment as chief brand officer is the next major step in our strategic plan to focus on marketing and communications," said Gil Peter, director of Capsalus Corp., (OTCBB:WELL), foru's parent company. "We sought to recruit Chris from one of our most notable competitors because of the outstanding work he did rebranding their industry-leading marketing program."

Prior to joining foru (, Schultenover was vice president of global brand experience for ViSalus, Inc., where he was responsible for enhancing and rebranding the corporate identity and all of the company's marketing assets, including corporate and promoter websites, starter kits, product packaging, mobile tools, and, most notably, the iconic Body by Vi Challenge, the fastest growing weight loss and fitness program in North America and the driver behind $300+ million in revenue growth for ViSalus in 2012. A recognized expert in the development of field sales tools, Schultenover was the creative force behind ViSalus' "The Challenge" magazine, and created the award winning Vi-Anthem video.

Additionally, Schultenover was the owner and president of 360e, an award-winning virtual brand agency providing brand strategy and creative direction for several fast-growing, direct-selling companies like Arbonne, Jafra and others in the health, beauty and fitness categories. He also earned a reputation for connecting brands to consumers from his work as a senior executive producer at the largest experiential marketing agency—Jack Morton Worldwide. There he leveraged a wide variety of mediums including events, product showcases, experience design, marketing communications, mobile marketing and videos to engage consumers for marquee clients like Sara Lee, Intel, CBS, Amgen, Mazda, Hyundai and Merle Norman Cosmetics.

"I'm excited to bring my passion for marketing and branding to a company that has a world-class, one-of-a-kind product," said Schultenover. "I want to focus on building a personality for the foru brand that creates deep emotional connections, while simplifying our positioning in the marketplace, taking something that's extremely scientific and making it natural, simple, social and fun."

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About foru

Founded in 2007, foru International( is leading the advancement in DNA-guided nutrition and skin care with customized products exclusively formulated for each individual. Using proprietary DNA Assessment technology and scientifically proven ingredients, foru creates personalized products specifically designed to help users achieve their personal health,fitness and skin care goals. The company is advancing the possibilities of personal genetics and entrepreneurship by offering an exclusive line of personalized, DNA-based products available through a direct-selling model.

foru International is a subsidiary of Capsalus Corp. (OTCBB:WELL), a public company that partners with and acquires visionary enterprises in the health and wellness space producing progressive, broad-based solutions for better physical, nutritional and emotional health worldwide. Capsalus works with companies in varying stages of development, from consumer products to media and technology and biotechnology. It provides operating infrastructure, strategic pathways and financial support to get them to the mass market quickly and efficiently. Visit the official site for more information on Capsalus Corp.(

Forward-looking Statements

This news release may contain "Forward-looking Statements" within the meaning of Section 21E of the United States Securities Exchange Act, as amended. All statements in this news release, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. This notice expressly qualifies all forward-looking statements in this news release.

foru International
Zephora Haddon, 561-926-3969

KEYWORDS:   United States  North America  California  New York  Texas


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