Virtual Piggy Adds Experienced General Counsel to Executive Management Team

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Virtual Piggy Adds Experienced General Counsel to Executive Management Team

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments has appointed Laura Janke Jaeger as General Counsel. Ms. Jaeger brings over 20 years of experience advising boards and management teams on strategic and financing activities, as well as transactional and other corporate and regulatory issues.

Laura Janke Jaeger has served as the Senior VP and General Counsel of Elandia, Inc., as Corporate Vice President of Fortune 150 Cendant Corporation, and as General Counsel of Winstar International, Inc. Prior to her in-house roles at these public companies, Ms. Jaeger was a corporate and transactional associate at top New York law firms Simpson, Thatcher & Bartlett and White & Case. Laura is a graduate of Georgetown Law and the University of Notre Dame with extensive business and strategic development experience and is licensed to practice law in England as well as New York.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

"I'm excited that Laura had decided to join the executive team," said Dr. Jo Webber, CEO and Founder of Virtual Piggy. "Her broad legal expertise at an international level is already proving to be invaluable to us as we expand domestically and globally."

"Virtual Piggy is a fast growing company with a unique business model," said Ms. Jaeger. "I'm thrilled to be part of the executive management team and help Virtual Piggy become a household name across the globe."

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Suzanne Noble, +44 7957 371840

KEYWORDS:   United States  Europe  North America  California  Ireland


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