Crest® Oral-B® Unveils Short Films at 2013 American Dental Hygienists' Association Annual Session in

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Crest®Oral-B®Unveils Short Films at 2013 American Dental Hygienists' Association Annual Sessionin Honor of the 100thAnniversary of Dental Hygiene

Impact of the Profession is Highlighted in Videos

CINCINNATI--(BUSINESS WIRE)-- Crest® Oral-B® is pleased to continue the celebration of the 100th anniversary of the profession of dental hygiene by releasing two short films during their breakfast at the American Dental Hygienists' Association's (ADHA) 90th Annual Session. Each film captures the true commitment hygienists have to their patients' lives and showcases their contributions beyond the dental chair.


"Crest Oral-B continues to thank hygienists for their unwavering hard work and dedication to the field," said Dr. Veronica Sanchez, Global Oral Care Scientific Communications Director, Procter and Gamble. "With these short films, we hope to expose the endless ways hygienists can affect their patients' lives and bring deeper insight into the true nature of the profession."

The films highlight Mariann Danielson, RDH, from Austin, TX, and Vinny Wong, RDH, from New York, NY, as examples of hygienists who have drastically altered the lives of their patients through their dedication to the oral health cause. Through constant support and repeated dental visits, Danielson helped her 15 year-old patient slowly overcome his sensory integration disorder and conquer his fear of the dental chair and instruments. Wong discovered that his patient had ankyloglossia — was tongue tied — during a routine oral cancer scan and suggested corrective surgery. Their stories are just two examples of the true nature of the profession, which contradicts any notion that hygienists are simply teeth cleaners.

"I think the biggest stereotype for dental hygienists is that we're 'teeth pickers,'" explained Danielson in the short film. "There's a lot more to it than just buff and puff. We're educated. We're state licensed. We're national licensed, and we're the nurses of the dental profession," Wong in his short film added, "Yes, I'm going to clean your teeth, but I'm going to educate you along the way; and also, I'm going to give you all the knowledge, and all the power for you to take care of yourself at home."

These two short films are part of Crest Oral-B's ongoing show of gratitude towards hygienists for all they have brought to the oral care industry over the past 100 years.

For more information and to get involved in the 100th anniversary of dental hygiene celebration, visit the Crest Oral-B booth at dental conventions throughout the 2013 year and follow the festivities on Facebook.com/professionalcrestoralb. To learn more about Crest and Oral-B product news, visit dentalcare.com.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.



MSL Group
Alexandra Tadeu, 646-500-7842
alexandra.tadeu@mslgroup.com

KEYWORDS:   United States  North America  Ohio

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