Nintendo on used games: make games that people don't want to trade

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After E3 everyone is now well aware of Sony's and Microsoft's opinions on used games, however Nintendo have been pretty quiet about the situation, obviously their platform supports them but what does Nintendo of America boss Reggie Fils-Aime think about it?

Speaking with Polygon, Reggie gave a long and honest opinion on the matter, plus added some insight into what the publishers think as well:
"That impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content," he said.

"Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less.

"So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games."

"We will see what happens with publishers, but it seems to me that every major publisher has come and said we don't mind used games," he said.
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