Payments Industry Expert to Join Virtual Piggy Team

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Payments Industry Expert to Join Virtual Piggy Team

American Express and Live Gamer Executive Named VP of Business Development

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced the appointment of Rika Nakazawa as Vice President of Business Development.

Ms. Nakazawa is a commerce solutions expert with over 17 years industry experience spanning payments, mobile technology, games and digital media, and retail. Her most recent position was as Vice President of Strategic Partnerships and Business Development at American Express (NAS: AXP) . Prior to joining American Express, she served as the Vice President of Business Development and Account Management at Live Gamer, an e-commerce solution provider for gaming and digital entertainment industries. Ms. Nakazawa has also previously held roles at NVIDIA, ACCENTURE and Sony Entertainment.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

"Having worked in both payments and digital entertainment all over the world, I have firsthand knowledge of how powerful Virtual Piggy's solution will be across many industries, and how much potential the technology brings," said Ms. Nakazawa. "I am very excited to join the team, and help grow the company's business and partnerships in the US and international markets."

"As we continue to grow our company, we are very happy to bring on Ms. Nakazawa to help further develop the business," said Virtual Piggy Founder and CEO Dr. Jo Webber. "Being based out of the San Francisco area, she will help us develop additional opportunities within the tech and gaming industries within that region, as well as globally."

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Suzanne Noble, +44 7957 371840

KEYWORDS:   United States  North America  California


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