This Father's Day, Oscar Mayer Wants You to 'Say It With Bacon'

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Say it with bacon
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We'll be honest: We're getting a little sick of bacon.

No, not bacon itself. Rest assured, we still find cured pork delightful. But bacon as a marketing gimmick is starting to get old, and the flood of wacky bacon products is starting to wear on us. Denny's (DENN) has an annual bacon festival it calls Baconalia, complete with bacon sundaes. Sonic (SONC) just introduced a peanut-butter-and-bacon shake. And you can buy bacon soap, bacon-flavored condoms and taco shells made out of bacon.

Yes, bacon is delicious. But every time we see another stupid bacon product or winking commercial extolling how "epic" bacon is, bacon comes a little closer to jumping the shark. So when we saw that Oscar Mayer had launched some big bacon campaign for Father's Day, we were skeptical.

But then we had a chance to see the company's entry in the Bacon Wars:


Brilliant, right?

While everybody else was slapping bacon on something incongruous and then mugging for the camera, Oscar-Mayer decided to do something clever. The ad is a perfect send-up of jewelry commercials, from the horse-drawn carriage to the lab technician talking about the "four C's" of bacon. It even draws a clever analogy between liquid smoke and cubic zirconia.

The accompanying product offering, geared toward Father's Day shoppers, is a large jewelry case containing a pack of bacon and your choice of a money clip, multi-tool or set of bacon cufflinks. While it's not clear how the bacon is kept cold on delivery, that doesn't seem to be bothering the baconphiles, as all three options have already sold out.

Fortunately, Oscar Mayer insists that more stock is added every day. So if you think this is the perfect gift for Father's Day, we suggest monitoring the site to see when the next batch of pork arrives.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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This Father's Day, Oscar Mayer Wants You to 'Say It With Bacon'
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We can always rely on overseas fast food markets for interesting dishes. Earlier this year, KFC Japan offered these bacon potato fritters for a limited time. Essentially, it was mashed potatoes mixed with bacon, herbs and sour cream that are then battered and fried. Sounds delicious, but not so nutritious.
Ah, we love Nick Offerman. We especially love Nick Offerman as Ron Swanson, the bacon-loving, moustache-wearing outdoorsman and Libertarian on NBC comedy "Parks and Recreation." As if we needed another reason to think he's office, Offerman put together a video for CollegeHumor in which he performs a beat poetry ode to bacon. Well done, sir.
Oscar Mayer stands by its new bacon so much, or so the company says in a recent advertising stunt, that it sent actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3,000 pounds of its new thick cut bacon the company touted as "worth its weight in gold," and therefore usable as currency, according to the campaign's logic.
Des Moine resident Eileen Gannon snagged top honors at a Seattle's Best Coffee recipe contest this year with an entry flavored with caramelized bacon and pumpkin pie spice. She dubbed the concoction, "How to Win a Guy with One Sip," and won over both judges and Facebook voters of the coffee company's Red Cup Showdown over five other finalists.
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The enterprising and cholesterol-laden minds behind BaconSalt, Baconnaise and most recently, the Bacon Coffin, are readying for their closeup. The "Bacon Boys," otherwise known as Justin Esch and Dave Lefkow, have their own reality show in the works.
If you like bacon, or like looking at close-up shots of bacon, then this short video, titled "The Benevolent Butcher: Bacon," doesn't really need much introduction. Just watch it -- it's beautifully filmed by Armstrong Pitts Studios and full of a lot of pork close-ups.
So rabid was the public's hunger for bacon this year, that we compiled a list of bacon-themed gifts. Go forth and eat bacon!
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