How Ford's Futurist Does Her Job

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Sheryl Connelly is the head of Ford's Global Trends and Futuring Division, where she separates trend from fad and helps the auto maker determine what global changes will influence the market in years to come.

In this video segment, Sheryl warns against trying to predict the future, but reveals the five factors that will shape that future, and that can help companies prepare to meet tomorrow's needs head on. The full version of the interview can be found here.

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The article How Ford's Futurist Does Her Job originally appeared on

Brendan Byrnes owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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