WMS Player-Favorite Slot Games Available on Dragonfish Bingo Platform

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WMS Player-Favorite Slot Games Available on Dragonfish Bingo Platform

- Expands 888 and Williams Interactive Online Gaming Relationship -

WAUKEGAN, Ill. & LONDON--(BUSINESS WIRE)-- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYS: WMS) , announced today that the Company's popular slot games are now accessible to the online bingo network powered by Dragonfish, the independent B2B arm of 888 Holdings plc (LSE:888), one of the world's most popular online gaming entertainment and solutions providers. Initially, more than 20 games from Williams Interactive's growing library of hit WMS games will be rolled out on the Dragonfish bingo platform through the Company's remote game server and made available to the massive Dragonfish network of more than 60 bingo licensees. The Dragonfish bingo player community will have access to several of WMS' most popular Las Vegas-style casino slot entertainment games, including BRUCE LEE™, Kronos™, Super Jackpot Party™, Zeus™ and THE WIZARD OF OZ™ games. The initial launch of fan-favorite casino slot games will be expanded with additional exciting new games to be featured on a regular basis.

The amended agreement expands the B2B online relationship between Williams Interactive and 888 by providing access to the Williams Interactive online library of authentic WMS slot games for use on the various 888 gaming websites. Williams Interactive also markets and distributes 888's world-class online poker solutions to land-based casino operators in the United States, including a play-for-fun poker offering.

Branded web sites on the Dragonfish bingo platform enable their online players to enjoy a truly interactive experience and be part of an online community that shares common interests. More than 140 iGaming brands run on the Dragonfish bingo platform, including the award-winning foxybingo and winkbingo sites.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, said, "This expanded relationship significantly grows the global audience for our great gaming content, while also increasing the Williams Interactive presence in the iGaming real-money market. With its broad and established offerings, 888 is one of the pioneers and innovative operators in the online gaming industry, and we are excited about the opportunities our relationship presents to grow our mutual businesses."

Yaniv Schwartz, Head of Dragonfish, commented, "Dragonfish continuously strives to provide our partners and players with the best gaming entertainment experience. Adding the authentic slot games from WMS, with their innovative gaming entertainment and features, we can offer our players best-in-class gaming experiences that are new and exciting. During the past year, we have enjoyed a close relationship with the Williams Interactive team, and we look forward to a long and successful relationship in the years to come."

About WMS and Williams Interactive

WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services. More information on WMS, and its subsidiaries, WMS Gaming and Williams Interactive, can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

About 888 Holdings plc

888 Holdings Public Limited Company (888) is one of the world's most popular online gaming entertainment and solutions providers, and has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience. 888's consumer facing websites offer more than just online gaming; they are entertainment destinations - where people can enjoy a truly interactive experience and be part of an online community that shares common interests. Included amongst 888's many online gaming establishments are the award-winning Casino-on-Net, Pacific Poker, 888ladies bingo and 888sport, all of which are accessible via 888's centralized Internet gaming venue, www.888.com.

888 websites provide an enjoyable customer experience in a safe and secure environment. 888 remains a leader in responsible gaming, with specialist websites dedicated to both corporate responsibility and responsible gaming. 888 is licensed and regulated by the Government of Gibraltar, where 888's main headquarters and main operations are located.

BRUCE LEE® is a registered trademark of Bruce Lee Enterprises, LLC. The Bruce Lee name, image, likeness and all related indicia are intellectual property of Bruce Lee Enterprises, LLC. All Rights Reserved. www.brucelee.com.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s13) Judy Garland as Dorothy from THE WIZARD OF OZ. (s13)

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity, including, but not limited to, the statements set forth under the caption "Fiscal Year 2013 Outlook." Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, June 5, 2013. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

FOR 888 Holdings plc:
Brian Mattingley, +350 200 49800
Chief Executive Officer
Aviad Kobrine, +350 200 49800
Chief Financial Officer
Media Communications:
Ann-marie Wilkinson / Andrew Benbow, +44 (0)20 7920 2344
William H. Pfund, 847-785-3167
VP Investor Relations
Joseph N. Jaffoni or Richard Land
212-835-8500, wms@jcir.com
Rory Shanahan
Principal Marketing Communications
Williams Interactive LLC
773-961-1456, rshanahan@williamsinteractive.com

KEYWORDS:   United Kingdom  United States  Europe  North America  Illinois


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