Virtual Piggy Teams Up with the ASPCA

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Virtual Piggy Teams Up with the ASPCA

Donation technology allows youth under 18 to safely support the national animal welfare organization

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments online, today announced that it has teamed up with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to enable youth under 18 to safely and directly donate to the ASPCA online. In celebration of this new relationship, starting June 3, 2013 Virtual Piggy will donate $1 to the ASPCA for each user that joins Virtual Piggy for free at:

Virtual Piggy promotes financial management while empowering youth under 18 to make charitable donations, purchasing, saving and other money management decisions for themselves, within the boundaries set up by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100 percent free to use.

The ASPCA, America's first animal welfare organization, has worked to make the country a safer place for animals for nearly 150 years. The ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services.

"Kids and teens have always had a concern and passion for the welfare of animals," said Elysia Howard, Vice President of Marketing and Licensing for the ASPCA. "Now they can feel empowered to directly contribute to a cause they deeply care about."

"Philanthropy is important to us and a key component to a well-rounded knowledge of financial literacy," said Dr. Jo Webber, CEO and Founder of Virtual Piggy. "We are excited to be able to work with the ASPCA, who is one of the Virtual Piggy members' favorite charities."

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at:

About the ASPCA ®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Virtual Piggy, Inc.
Suzanne Noble, +44 7957 371840

KEYWORDS:   United States  North America  California


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