TeleTech Chief Marketing Officer to Present at the Business Marketing Association BLAZE Conference

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TeleTech Chief Marketing Officer to Present at the Business Marketing Association BLAZE Conference

CMO Mark Grindeland to Speak about Persuasive Technology

DENVER--(BUSINESS WIRE)-- TeleTech's (NAS: TTEC) Chief Marketing Officer, Mark Grindeland, will participate in a panel discussion at the Business Marketing Association's (BMA) BLAZE conference in Chicago, IL, May 29 through 31. The BMA BLAZE conference is the world's single largest Business to Business (B2B) marketing event, and an industry think tank built around the hottest trends in B2B.

Mr. Grindeland will participate as a thought leadership panelist on one of the more exciting and controversial trends in B2B, Persuasive Technology. The discussion will revolve around the question whethera mobile device can influence and motivate as effectively as a human being. The panel will addressthe idea of leveraging smart phone and tablet technologies to persuade customers toward a specific brand and/or product; similar to the approach and persistence a human marketer would use to engage a potential client or customer. Mr. Grindeland is part of prestigious and diverse panel of thought leaders: GyroExecutive Creative Director and Global Digital Edge Leader, Mike Tittel - moderator; GEDirector of Global Brand Strategy, Andrew Markowitz - panelist; and Fjord U.S.President, Hyo Yeon - panelist.

TeleTech is a leader in customer experience technologies, enabling companies to provide more dynamic, personal and intuitive solutions for their customers on a myriad of platforms. The conference, which kicks off Wednesday, May 29 at the Sheraton Chicago Hotel and Towers, will boast 700 B2B marketers from a record 350 organizations, from 31 states and eight countries, making it the largest B2B conference in the world.


For 30 years, TeleTech and its subsidiaries have helped the world's most successful companies design, enable, manage and grow customer value through the delivery of superior customer experiences across the customer lifecycle. As the go-to partner for the Global 1000, the TeleTech group of companies delivers technology-enabled solutions that maximize revenue, transform customer experiences and optimize business processes. From strategic consulting to operational execution, our more than 43,000 employees drive success for clients in the communications and media, financial services, government, healthcare, technology, transportation and retail industries. Through the TeleTech Community Foundation, the company leverages its innovative leadership to ensure that students in underserved communities around the globe have access to the tools and support they need to maximize their educational outcomes. For additional information, please visit

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