Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in

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Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June

In-store Beauty Expert to Offer Personalized Service to Guests

MINNEAPOLIS--(BUSINESS WIRE)-- Building off its "Expect More. Pay Less." brand promise, Target is pleased to announce that it will introduce its Beauty Concierge program to 27 existing stores in Washington DC, Northern Virginia and Baltimore on June 28, 2013.

Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests' questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary.

"Target is excited to offer this unique, special service to our Washington, D.C., Northern Virginia and Baltimore area guests - guests whom we know are passionate about beauty," explained Samir Shah, Target's Senior Vice President of Stores, Northeast. "In an often crowded and sometimes daunting marketplace, Target's Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices."

Target makes specialty beauty accessible and affordable through its broad array of brand collections. Guests can find cosmetics, hair care and skin care from exclusive brands such as Sonia Kashuk and Petra Strand, natural brands like Burt's Bees and national brand favorites.

The full store list for Washington DC, Northern Virginia and Baltimore area is below.

Store Name


Street Address








Phone Number

Alexandria 3101 JEFFERSON DAVIS HIGHWAY ALEXANDRIA VA 22305 (703) 706-3840
Alexandria Hybla Valley 6600 RICHMOND HIGHWAY ALEXANDRIA VA 22306 (703) 253-0018
Annapolis 1911 TOWNE CENTRE BLVD ANNAPOLIS MD 21401 (443) 837-3540
Bowie 4600 MITCHELLVILLE ROAD BOWIE MD 20716 (301) 352-3830
Chantilly 14391 CHANTILLY CROSSING LN CHANTILLY VA 20151 (571) 262-0020
Columbia 6111 DOBBIN ROAD COLUMBIA MD 21045 (410) 290-1123
Columbia Heights 3100 14TH ST NW WASHINGTON DC 20010 (202) 777-3773
Ellicott City 4390 MONTGOMERY ROAD ELLICOTT CITY MD 21043 (410) 203-1700
Fair Lakes 13047 FAIR LAKES SHOPPING CENTER FAIRFAX VA 22033 (703) 449-7100
Fairfax 10301 NEW GUINEA ROAD FAIRFAX VA 22032 (703) 764-5100
Falls Church 6100 ARLINGTON BLVD FALLS CHURCH VA 22044 (703) 237-8118
Gainesville 13301 GATEWAY CENTER DR GAINESVILLE VA 20155 (571) 261-5052
Gaithersburg 25 GRAND CORNER AVENUE GAITHERSBURG MD 20878 (301) 721-1760
Germantown 20908 FREDERICK ROAD GERMANTOWN MD 20876 (301) 515-6882
Manassas West 9900 SOWDER VILLAGE SQ MANASSAS VA 20109 (703) 257-6969
Prince Georges Plaza 3500 EAST WEST HWY STE 1200 HYATTSVILLE MD 20782 (301) 955-0005
Reston 12197 SUNSET HILLS ROAD RESTON VA 20190 (703) 478-0770
Rockville 5700 BOU AVE ROCKVILLE MD 20852 (301) 945-0018
Silver Spring 12000 CHERRY HILL ROAD SILVER SPRING MD 20904 (301) 586-0724
Skyline 5115 LEESBURG PIKE FALLS CHURCH VA 22041 (703) 253-0021
Springfield 6600 SPRINGFIELD MALL SPRINGFIELD VA 22150 (703) 921-0220
Sterling 46201 POTOMAC RUN PLAZA STERLING VA 20164 (703) 444-8440
Sterling West 45130 COLUMBIA PL STERLING VA 20166 (703) 463-2008
Timonium 9901 YORK ROAD COCKEYSVILLE MD 21030 (410) 683-4985
Towson 1238 PUTTY HILL AVENUE TOWSON MD 21286 (410) 823-4423
Wheaton 11160 VEIRS MILL ROAD WHEATON MD 20902 (301) 946-8006
White Marsh 5230 CAMPBELL BOULEVARD BALTIMORE MD 21236 (410) 933-9632

In addition, the program will launch in 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and expand to 41 stores in Chicago, with approximately 190 stores implementing the program in 2013.

About Target
Minneapolis-based Target Corporation (NYS: TGT) serves guests at 1,832 stores - 1,784 in the United States and 48 in Canada - and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit

For more information, visit

Target Public Relations
Stefanie Mohr, 212-819-6468
Target Media Hotline, 612-696-3400

KEYWORDS:   United States  North America  California  District of Columbia  Illinois  Maryland  Minnesota  Virginia


The article Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June originally appeared on

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