Regal Entertainment Group Announces "Much Ado About Nothing" Fan Art Poster Challenge

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Regal Entertainment Group Announces "Much Ado About Nothing" Fan Art Poster Challenge

Joss Whedon asks Regal moviegoers to design a poster for his new film

KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYS: RGC) , a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that Joss Whedon and Regal are calling for fans to create a poster for a new movie. Most recently known for his work as director of Marvel's "The Avengers," Whedon is asking Regal Entertainment Group moviegoers to help promote his modern retelling of Shakespeare's classic comedy, "Much Ado About Nothing."

"Regal is honored to work with Joss Whedon on this unique promotion," stated Ken Thewes, chief marketing officer for Regal Entertainment Group. "As an accomplished writer, producer and director, Joss is recognized both for his success and creativity. He has a deep appreciation for the artistic and creative process so this promotion is a natural fit. Regal fans are some of the most engaged and inspired moviegoers in the world, and I predict that they will answer this challenge with some great designs for Joss."

Whedon is looking for a unique poster that will be used to promote the movie at participating Regal Entertainment Group theatres this summer. Regal's website includes a video with Joss Whedon asking fans for their take on how to market his latest film. For specifications, contest rules and to submit an entry, go to Regal's Fan Art page:

On Thursday, June 20, Regal will announce Whedon's selection of the winning poster design. Then on Friday, June 28, this fan-created poster will be available to moviegoers at many Regal Cinema Art theatres playing the limited release film. The mini-posters will be given away for free while supplies last. The winning artist will receive a year of free movies at Regal and a framed copy of the poster signed by Joss Whedon himself.

About "Much Ado About Nothing:"

Filmed in just 12 days entirely on location in exotic Santa Monica, Calif., the film features a stellar cast of beloved, or soon to be beloved, actors - some of them veterans of Shakespearean theater, some completely new to the form, but all dedicated to the idea that this story bears retelling, that this dialogue is as fresh and intoxicating as any being written, and that the joy of working on a passion project surrounded by dear friends, admired colleagues and an atmosphere of unabashed rapture far outweighs their hilariously miniature paychecks.

Shot in glorious black and white by Jay Hunter ("Paper Heart," "Dollhouse"), the film stars Amy Acker ("Cabin in the Woods," "Alias") and Alexis Denisof ("How I Met Your Mother," "Angel") as Beatrice and Benedick, the world's least likely lovers headed for their inevitable tumble into love. The supporting cast includes Nathan Fillion ("Castle," "Waitress") as Dogberry, Clark Gregg ("Avengers," "Iron Man") as Leonato, Fran Kranz ("Cabin in the Woods," "Dollhouse") as Claudio and Reed Diamond ("Franklin & Bash," "Moneyball") as Don Pedro.

Tweet This: Joss Whedon and Regal welcome Fan Art #MyMuchAdoPoster @REGmovies

About Regal Entertainment Group:

Regal Entertainment Group (NYS: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,358 screens in 579 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group

KEYWORDS:   United States  North America  Tennessee


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