KISS™ Slots Ready to Rock for Millions of Online Casino Players

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KISS™ Slots Ready to Rock for Millions of Online Casino Players

- COLOSSAL REELS™ Slot Game Engine Extended to Williams Interactive's Remote Game Server Customers under Premium KISS Brand -

CHICAGO & STOCKHOLM--(BUSINESS WIRE)-- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYS: WMS) , announced today that the Company's first KISS online slot theme, KISS: Shout it Out Loud!, is now available to Williams Interactive's Remote Game Server customers. The KISS brand comes to life for online casino players as part of a deal brokered by Live Nation Merchandise.


Featuring the legendary music from one of the world's most recognizable rock bands, the stunning new KISS: Shout it Out Loud!game offers slot players their first chance online to enjoy WMS' popular Colossal Reels game engine. The Colossal Reels games that have proven extremely popular in land-based casinos around the world are now accessible online with a rockin' reel dynamic never before seen online that offers 100 lines of volatile slot excitement for the price of just 50 lines!

KISS: Shout it Out Loud!combines a 5x4 reel set side-by-side with a colossal 5x12 reel set, where oversized Starchild and Demon symbols increase the chance at multiple high symbol wins at a time. Fill any reel with WILDs on the main reel set and they'll replicate and expand to fill all 12 symbols in the corresponding reel of the colossal reel set. In the free spin feature round, played to the tune of your favorite KISS songs, one or more WILD symbol on the main reel set will nudge to fill that reel with WILDs before replicating to fill every position on the same reel of the colossal reel set with WILD symbols.

Daniel Eskola, Head of Gaming for Unibet, said, "It is not every day you can offer your players the excitement of a KISS rock concert within a casino game. We are thrilled about adding KISS: Shout it Out Loud! to our offering, and are looking forward to our players reactions to this combination of iconic rock legends and the distinctive Colossal Reels game engine."

Co-founders of KISS Paul Stanley and Gene Simmons added, "We've been bringing the KISS experience to fans around the world for the past 40 years, and are excited to add online gaming to the list of ways fans can enjoy KISS. We're blown away by this new rock and roll slot game - Williams Interactive has released a game that captures the energy of KISS to engage online gamblers in an exhilarating, unique way."

In addition to launching the Colossal Reels game engine online, KISS: Shout it Out Loud!represents the debut of the Williams Interactive Enhanced Sound Presentation(ESP) technology, offering the Company's highest sound bit rate to date to create the best possible music experience online for players looking to enjoy KISS classics like Detroit Rock City and Rock & Roll All Night during base game and feature rounds.

Orrin J. Edidin, President of WMS Industries Inc. and CEO and President of Williams Interactive LLC, said, "Providing the unbeatable thrill of KISS slots to our Remote Game Server customers is another example of our ability to offer exciting branded content through multiple channels in the global iGaming industry. The globally celebrated KISS brand and music plus the overwhelmingly successful Colossal Reels play mechanic is sure to be a hit, and we are eager to see how the millions of players at our remote game server customers' casinos embrace this electrifying new gaming experience."

About WMS and Williams Interactive

WMS Industries Inc. is a leading supplier of innovative gaming entertainment products and services worldwide. The Company designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and interactive gaming products and services. More information on WMS, and its subsidiaries, WMS Gaming and Williams Interactive, can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

About Unibet

Unibet Group was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange (UNIB) in Stockholm. Unibet is one of the largest privately owned gambling operators in the European market and provides services in 27 languages through www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.com.au, www.maria.com and www.mariacasino.dk.

Today, Unibet has more than 6.7 million customers in over 150 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming. More information about Unibet Group plc can be found on www.unibetgroupplc.com.

About KISS

Kiss remains one of the most influential bands in the history of rock and roll. As one of America's top gold-record champions, KISS has released 44 albums and sold more than 90 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, The Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, a special guest appearance on the 2009 American Idol finale that boasted 30 million viewers and a 2010 Dr. Pepper Super Bowl commercial and advertising campaign in support of their Hottest Show on Earth tour.

The legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the Band's unbreakable bond with its fans, and just one of the reasons KISS was nominated for induction into the Rock n Roll Hall of Fame. Monster is the upcoming 20th studio album by KISS, set to be released in October 2012, the follow-up to their 2009 chart-topping album "Sonic Boom." Kiss is currently on a world-wide tour, which started summer 2012.

For all things KISS, visit www.KISSONLINE.com

About Live Nation Merchandise

KISS is represented exclusively worldwide for licensing and merchandising by Live Nation Merchandise. Live Nation Merchandise is the merchandise and licensing division of Live Nation Entertainment representing over 150 top music and concert artists worldwide. For more information, please visit www.lnmlicensing.com.© 2013 Kiss Catalog Ltd.

Cautionary Statement Regarding Forward-looking Statements

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "continue," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, May 15, 2013. Factors which could cause our actual results to differ from those projected or contemplated in any such forward-looking statements include, but are not limited to, the following factors: (1) there is a risk that the acquisition of WMS ("the acquisition") pursuant to the recently announced merger agreement with Scientific Games may not be consummated, on a timely basis or otherwise; (2) our business may be disrupted while the acquisition by Scientific Games is pending or if the acquisition is not consummated as our ability to transact business with customers, suppliers and other business partners may be adversely affected; (3) it may be difficult for us to retain and recruit employees in vital areas while the acquisition is pending or if it fails; (4) in the event our recently announced acquisition by Scientific Games is not consummated, the price of our stock may be affected; (5) there could be unexpected costs, charges or expenses resulting from the pending acquisition; (6) in connection with the recent implementation of our enterprise resource planning system, there is the risk of inaccurate data or reporting and significant design errors that could have a negative effect on our operating results and impact our ability to manage our business which could constitute significant deficiencies; (7) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (8) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (9) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (10) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (11) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (12) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (13) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (14) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (15) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (16) a failure to obtain and maintain our gaming licenses and regulatory approvals; (17) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (18) a software anomaly or fraudulent manipulation of our gaming machines and software; (19) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (20) an infringement claim seeking to restrict our use of material technologies; (21) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (22) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.



Investors:
William H. Pfund
VP Investor Relations
847-785-3167
bpfund@wms.com
Joseph N. Jaffoni or Richard Land
JCIR
212-835-8500
wms@jcir.com
Media:
Rory Shanahan
Principal Marketing Communications, Williams Interactive
773-961-1456
rshanahan@williamsinteractive.com

KEYWORDS:   United States  Europe  North America  Illinois  Sweden

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